New Sesame App to Help Potty-Train Your Kids

PRESS RELEASE BROUGHT TO YOU BY THE LETTER “P”:

Brought to You by the Letter “P”: New Sesame Street App Uses Games and Songs to Help Children Learn About Using the Potty

Lincolnwood, IL, May 16, 2012 – Potty training with your child can be more fun when Elmo’s there to help. Publications International, Ltd. (PIL) and Sesame Workshop, the nonprofit educational organization behind Sesame Street, today launched Potty Time with Elmo, an app to help children who are learning to use the potty. The app is now available in the Apple App store for a special introductory price of $0.99.

The Potty Time with Elmo app, for iPad, iPhone, and iPod touch, is based on the best-selling book of the same name. The app features a story with Elmo about the rewards of learning to use the toilet, as well as songs, stickers, and a reward chart for children. For parents, the app offers training tips, multiple story-reading modes, and a way to track their child’s potty progress.

“Our sound storybook Potty Time with Elmo has been a best seller since it was first published in 2005,” says Louis Weber, PIL’s CEO and President. “And given the way today’s kids are engaging with iPhones and iPads, it just made sense to take the next step and turn that book into an interactive digital app.”

“With the help of their friends like Elmo, Sesame Street has always endeavored to help kids learn important life skills,” says Jennifer A. Perry, Vice President, Worldwide Publishing, Sesame Workshop. “We are excited to introduce a fun new way to support families as they reach what is a very significant milestone for every child.”

Features of Potty Time with Elmo include:

·         Three story modes: Read & Play, Listen & Play, and Just Watch

·         Five original songs

·         Five puzzles

·         Reward chart and stickers that engage and help empower children

·         Parent tips from the educational experts at Sesame Street

The special introductory price will be available through May 29, 2012. The app will be regularly priced at $2.99.

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ABOUT PUBLICATIONS INTERNATIONAL, LTD.:

Founded in 1967 by CEO Louis Weber, Publications International, Ltd. is one of North America’s leading publishers of mass market books, periodicals, and educational products, in categories including children’s, automotive, sports, reference, travel, inspirational, and, most recently, digital applications for smart phones and tablet computers. The company pioneered and remains a leader in the field of interactive sound storybooks for young readers. PIL works with a wide variety of popular and respected children’s licenses, including Sesame Workshop. PIL products are published in more than 35 languages.

For more information, contact Sera Hayes (shayes@pubint.com).

ABOUT SESAME WORKSHOP:

Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in more than 150 countries, and other acclaimed shows including The Electric Company, to help bridge the literacy gap. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health, and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits, and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.

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