New Rick Bayless Mexico App, Just in Time for Cinco de Mayo

PRESS RELEASE:

Chronicle Books Announces Launch of ‘Rick Bayless Mexican Essentials’ App for iPhone and iPod touch – Just In Time for Cinco de Mayo

San Francisco, California (April 25, 2012) Chronicle Books announced today its latest app for iPhone and iPod touch, Rick Bayless Mexican Essentials, the first app from celebrated Chicago chef and renowned authority on Mexican cuisine Rick Bayless. With 35 of Rick’s must-have recipes, instructional videos, pictures, and features including a shopping list aggregator, Rick Bayless Mexican Essentials makes it a snap to create fabulous Mexican dishes for Cinco de Mayo and all year long.

“I love sharing my passion for Mexican cuisine and the ingredients and techniques that make it so diverse, vibrant, and delicious,” said Bayless. “This app allows me to do that in a completely new way. With some of my all-time favorite recipes, video, shopping lists, and more, I can connect with people where and how they plan, shop, and cook.”

Rick Bayless Mexican Essentials makes it easy to cook the recipes Rick Bayless believes form the core of Mexican food. This app lets you plan and shop for meals on the go, so you can devise a delicious menu on your commute home, during a busy day of errands, or wherever you are. And once you’re in your kitchen, Bayless guides you through every step, illustrating clever techniques with helpful videos (including the easiest chile-roasting method ever), and providing detailed information on lesser-known Mexican ingredients (ever wonder what, exactly, epazote is? Here you go.).

“There’s no one better than Rick Bayless to help us all master the finer points of Mexican cuisine, and this app combines key information with step-by-step video instruction, amazing recipes, intuitive design, and gorgeous visuals,” said Lorena Jones, Publishing Director, Food & Drink/Lifestyle/Digital for Chronicle Books. “We’re honored to partner with Rick to deliver the key elements of cooking Mexican food in such an innovative, user-friendly way.”

Whether you’re making Potato-Chorizo Tacos with Tomatillo Salsa for the family, a bowl of Classic Guacamole to share with friends over margaritas, or a Tomato-Braised Whole Fish to wow the crowd at your Cinco de Mayo party, Rick Bayless Mexican Essentials has the recipe for you—and the expert instruction to guarantee your dish will be a smashing success.

The Rick Bayless Mexican Essentials App is available for $2.99 from the App Store on iPhone and iPod touch or at http://budurl.com/BaylessApp.

About the Author

Most people know Rick Bayless from his highly rated on-going Public Television Series, Mexico—One Plate at a Time, and from his seven cookbooks.

His side by side award-winning restaurants in Chicago were founded in 1987: the casual Frontera Grill and the 4-star Topolobampo.  In 2007, Frontera Grill won Outstanding Restaurant from the James Beard Organization.  His award-winning Frontera line of salsas, grilling sauces and organic chips can be found throughout the United States.

Rick Bayless has won James Beard awards for:  Midwest Chef of the Year, National Chef of the Year and Humanitarian of the Year.  Mexico­–One Plate at a Time is currently in its eighth season on PBS and Rick’s book Mexican Everyday was nominated for a James Beard Award.  Rick’s latest restaurant, XOCO, is a quick-serve restaurant specializing in bean-to-cup chocolate and tortas. He was also crowned Bravo’s Top Chef Master (Season One).  Rick’s seventh book, Fiesta at Rick’s, was recently on the New York Times Best Seller list.

About Chronicle Books

One of the most admired and respected publishing companies in the U.S., Chronicle Books was founded in 1967 and over the years has developed a reputation for award-winning, innovative books. Recognized as one of the 50 best small companies to work for in the U.S. (and the only independent publisher to receive this award), the company continues to challenge conventional publishing wisdom, setting trends in both subject and format, maintaining a list that includes much admired illustrated books and gift products in design, art, architecture, photography, food, lifestyle, pop culture, and acclaimed children’s titles. Chronicle Books’ objective is to create and distribute exceptional publishing that’s instantly recognizable for its spirit, creativity, and value. For more information about Chronicle Books, visit www.chroniclebooks.com.

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