New Erotic Romance E-Book Imprint From HarperCollins Hopes to Capitalize on ’50 Shades’ Popularity

From (HC’s New eBook Imprint Mischief Courts Erotic Fiction Fans):

Publishing house HarperCollins launched in March the eBook imprint Mischief to specialize in erotic fiction. The company, which got the ball-gag rolling with the release of erotic vampire story “Red Grow the Roses,” is set to publish four eBooks a month.

The label hopes to capitalize on the success of E.L. James “50 Shades of Grey,” the literary sensation that has struck a chord with female readers over the age of 30 that have become fascinated with the book’s themes of BDSM, and which continues to spike sales for retailers of erotic novels and fetish gear.



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