Start-up e-bookseller Zola will be open for business on Oct. 10. As part of its larger strategy for carving out market share against much bigger competitors with millions of customers, Zola plans on offering exclusive e-book content that can be found nowhere else.
The strategy is also being used by booksellers like Amazon and Barnes & Noble, mostly in courting indie authors to make their e-books available only on their platforms for a time.
Leading off its list of exclusive content is best-seller The Time Traveler’s Wife by Audrey Niffenegger. The book will be made available as an e-book for the first time ever. The book has so far sold seven million copies worldwide since its 2003 release by Houghton Mifflin Harcourt.
The Time Traveler’s Wife will be one of several pieces of content exclusively available on Zola when it launches in Oct., a company spokesperson told Digital Book World.