According to a new Pew Internet study out today, 17% of U.S. people aged 18 and over use their cell phone as their primary Internet device. About half use their cell phones to go online.
Cell phones, like tablet computers, have become devices that readers use for many different purposes, including e-reading. According to a recent BISG study, nearly 10% of those who read e-books prefer smartphones for the task. About a quarter of books are now read on tablets.
As e-reading continues to grow and more readers are using different devices to read e-books, publishers will have to learn how to produce products for an increasing array of form factors — from e-readers to smartphones to tablets to laptops and desktops.
Recently, Pew Internet released a study that suggested that those who borrow e-books from libraries are also heavy book buyers.
FREE DBW Webcast: Designing E-books for the New Tablet Reality, Fighting Distraction and Delivering Quality