Mystery in the EU E-Book Price-Fixing Settlement
Four major publishers and Apple have agreed to a settlement with the European Commission over the issue of e-book price-fixing.
It’s much like the settlement Hachette, HarperCollins and Simon & Schuster entered into with the Justice Department, so we won’t go into details.
There is a mystery here, though: Macmillan and Apple are part of this settlement and they weren’t part of the settlement in the U.S. Why did Macmillan and Apple decide to settle in Europe but will go to court next summer in the U.S.?
Macmillan told The Bookseller, “it is in the best interests of our European business.” Apple has been mum.
If the settlement is approved (there is a month-long public comment period), we could have Macmillan playing the agency game in the U.S. and using a different model in the EU.
Publishers’ Social Analytics (DBW)
Which publishers are doing the best job at building communities through social media like Twitter, Facebook and YouTube? Check out our new social media analytics tool, which tracks the social media accounts of 16 of the largest publishers.
Amazon Fights Back (Pub Lunch)
Apple attorneys have complained to the court that Amazon is blocking its effort to subpoena its employees. There’s lot of legal mumbo jumbo in this one, but here’s the nut: Apple and the publishers that will go to court next year in the matter of e-book price-fixing will attempt to put Amazon’s practices on trial as part of the proceedings.
The Numbers on Free Book Promos on Amazon (Forbes)
Giving away books has become a popular marketing technique, especially for indie authors. It helps generate reviews and build buzz. For many books, free giveaways resulted in juicing sales to ten times their previous weekly number.
Why Free Book Promos on Amazon Don’t Work Like They Used to (DBW)
Counterpoint! In the early part of the year, there were fewer authors using “free” as a promotional tool. Now there are many and readers are weary of constant bombardment to download free books. The first movers on free may have won – and may be the only winners.
Atavist Enters Partnership With IAC’s Barry Diller, et al (DBW)
The start-up publisher of short form content turned content management software provider just got a big boost in the form of millions in investment dollars and a partnership with a new publishing venture with ties to IAC (Match.com, Newsweek/Daily Beast and many others).
36% of Book Publishers Now Seeing Double-Digit Digital Revenue (DBW)
That’s up from about 18% a year ago. This and other findings from the fourth annual Aptara/Publishers Weekly survey of publishers.
E-Book Price War Could Kill Publishing (Futurebook)
The ₤0.20 ($0.32) price war going on in the UK right now might kill the publishing industry by devaluing books, but there’s also something out there that could do the job just as well: the publishing industry itself. Click through for the explanation.
Why Publishers Should Become Retailers (Forbes)
Another post about why price wars aren’t the biggest problem facing publishers. It’s loss of control. Therefore, this blogger says, publishers should become retailers. Easier said than done.
S&S Passes Big Milestone on Video (DBW)
The company has produced 3,200 videos since 2008 and produces 40 new videos a month. The result? One million views a month across its many distribution networks. That equals a very powerful marketing arm. Related: New start-up wants to make authors into online video stars.
Don’t Do This (Opposing Views)
A high school girls basketball coach was fired for self-publishing a sex e-book. There are too many fantastic details to mention here. Just click and let the schadenfreude wash over you.
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