MyRecipes.com Releases First Cookbook Bridging Print and Digital Content
New Scan-It/Cook-It™ Uses Invisible Watermarks to Link Readers to Online Features Directly from Printed Pages
Time Inc.’s popular food and recipe Web site – announced today the release of its next-generation print/digital cookbook, “America’s Favorite Food” ($24.95, 288 pages, Oxmoor House). Designed to make at-home cooking more easy and enjoyable, the book offers unique Scan-It/Cook-It™ features that let readers instantly access recipe-specific videos, professional tips and cooking guides via mobile or tablet device without leaving the kitchen.
Thanks to all-new invisible watermark technology, readers can get on-demand help by scanning one of the book’s more than 130 vibrant, full-color recipe photographs using the Digimarc Discover app (free to download; available on iTunes and Google Play). Scan-It/Cook-It™ features include ‘How-To Videos,’ which walk users through an entire recipe step-by-step, such as how to poach eggs or cut up a chicken; and ‘Expert Answers,’ which provide feedback to common cooking questions and allow users to submit their own questions. Other features include ‘Weeknight Meal Planners,’ ‘Collections of Similar Recipes,’ ‘Shopping Lists,’ and more.
“America’s Favorite Food” is the first cookbook from the MyRecipes brand. The book presents the top 200 most-reviewed, most-searched and highest-ranked recipes from the website’s extensive collection – which features more than 65,000 recipes developed by trusted lifestyle magazines such as Cooking Light, Southern Living, Real Simple and Health, among others. Organized in 10 easy-to-navigate categories such as ‘Starters,’ ‘Seafood,’ ‘Meatless Mains’ and ‘Desserts,’ the recipes were selected based on actual reviews and rankings by more than 6 million home cooks who use MyRecipes.com each month.
Other user-friendly features of “America’s Favorite Food” include quick access icons for each recipe which identify recipes as ‘Kid Friendly,’ ‘Gluten Free,’ and ’30 Minutes or Less,’ among others; reviews and advice from MyRecipes.com users on the best substitutions and suggestions for specific dishes; and quick tips from MyRecipes editors that outline how to enhance a dish and tips for finding special ingredients at your local market, plus much more.
“America’s Favorite Food” is now available at booksellers nationwide, including Amazon.com, Barnes & Noble, Target and Sam’s Club for $24.95. The cookbook is also available for tablets in eBook format, which includes exclusive digital features. To view complete “America’s Favorite Food” cookbook details, sample recipes and exclusive videos, visit www.MyRecipes.com/AmericasFavoriteFood.
Launched in 2007, Time Inc.’s popular food and recipe site, MyRecipes.com, makes it easy for home cooks to find exactly the right recipe to please everyone at their table – whatever the occasion, time frame, budget, skill level, or dietary need. Named a top-10 food destination by comScore, MyRecipes is a one-stop digital source for step-by-step instructions, how-to videos, healthy cuisine and entertaining tips. In addition to producing award-winning original content such as “Dinner Tonight” and “Five and Dine,” among others, MyRecipes is the only website that brings together more than 65,000 recipes from America’s favorite brands – including Cooking Light, Southern Living, Real Simple, Health, Sunset, All You, Coastal Living and Food & Wine. For up-to-the-minute information, visit MyRecipes on Facebook (facebook.com/myrecipes), Twitter (@My_Recipes) and Pinterest (pinterest.com/myrecipes/).
About Oxmoor House
Oxmoor House is an imprint of Time Home Entertainment Inc., a Time Inc. company, and publishes books and special edition magazines for Time Inc. brands such as Southern Living, Cooking Light, Health, and Sunset. Oxmoor House’s publishing partnerships include Weight-Watchers, Gooseberry Patch, and Weber. With more than 300 back-listed titles, it is recognized as one of the leading lifestyle publishers in the country. Oxmoor House books are distributed to the trade by Hachette Book Group and are available wherever books are sold. More information is available at oxmoorhouse.com.
About the Digimarc® Discover Platform
Digimarc Discover platform enables smartphones and other sensor-equipped devices to “see and hear” media content using built-in cameras and microphones. Consumers simply direct their phone at content they are interested in and are presented with a range of associated network services such as purchase a product, view a video, save for later, download a coupon, or share with a friend, for example. The Digimarc Discover mobile applications are available for licensing and can be integrated into existing applications.
Publishers and others can embed digital watermarks into content using the Digimarc Discover Online Services Portal (OSP). The OSP is being used by magazines, newspapers, packaging companies, advertising agencies, and others to enable a variety of new experiences and capabilities from print. Companies interested in learning more about digital watermarking technology and licensing opportunities for the Digimarc Discover platform can visit: www.digimarc.com/discover. For the latest updates follow us on our Digimarc Discover Facebook page and Twitter @DigimarcCorp.