Max Sound to Launch Online Audio Bookstore to Capitalize on ‘Multi-Billion Dollar Growth Book Market’

PRESS RELEASE:

Max Sound Corporation To Launch Online Store To Compete For Multi-Billion Dollar Growth Book Market
STORYTIME WILL NEVER BE THE SAME!

SANTA MONICA, Calif., May 15, 2012 /PRNewswire/ — Max Sound Corporation (OTC Bulletin Board: MAXD), an innovative audio technology company that is changing how we listen to music, watch movies, play video games, experience television and communicate on our mobile devices announced today that it will soon launch the MAXD Store to bring its breakthrough technology to all things audio. One of the MAXD Store genres of focus will be the audio book market in which MAXD plans to create the best possible scenario for Authors and Publishers. In a strategic alliance with Lissy Peace & Associates, a long time publishing and entertainment veteran, the MAXD Store will develop an extensive catalog with both exclusive and non-exclusive offerings from the world’s top authors, publishers and entertainment companies.

Long gone are the days of audiocassettes plugged into your car cassette player with extensively large packaging.  Today, audio book listeners can download their favorites in minutes and keep a library at the click of their fingers on their mobile devices. While the printed book may have taken a side step, advances in technology have brought forward a whole new collection of readers and audio book listeners. As the publishing industry focuses their energies on the growth of new formats blessed with advances in technology, the need for books and quality manuscripts will only continue to grow.

“The audio book industry has grown by leaps and bounds with the advances in technology,” commented Lissy Peace – President of Lissy Peace & Associates. “Max Sound (MAXD) and soon the MAXD Store will bring a much better and more exciting book experience to the consumer.”

The MAXD Store is projected to be up and running by mid-summer 2012. Offering publishers and authors a much more competitive and appealing royalty structure along with the best sound technology available, the MAXD Store is set to garner a powerful position in this burgeoning industry. Additionally, the MAXD Store will incorporate innovative features including interactive forums for fans to communicate with their favorite writers and storytellers, audio books read by the authors, previews of coming books, and exclusive offerings. In addition to providing the best sounding audio books available, the MAXD Store will provide consumers with a cost competitive outlet to purchase their downloads.

“The rapidly emerging Audio Book Segment is the result of Millions of avid listeners wanting to enjoy books in their car, while traveling, and at work while multi-tasking and many people with vision problems have been able to discover books again for the first time in years,” said James C. Place, Director Business Development at Max Sound Corp. “Writing is an art. The MAXD process will bring that art to life when added to Audio Books creating a more enjoyable experience for consumers and a better return on investment for authors, publishers and entertainment companies alike.”

About Lissy Peace & Associates
As President/Founder of Lissy Peace & Associates, Lissy runs the national public relations company based in Chicago and represents clients throughout the world. A seasoned public relations, promotion and marketing executive with over two decades of diversified experience, Ms. Peace has spearheaded and coordinated promotion and publicity campaigns for a vast spectrum of projects. Her company has developed a powerful niche in the book publishing industry. Lissy has spearheaded numerous campaigns and tours developing innovative marketing strategies to add to the success of each project. From a local author campaign to a nationwide multi-city tour, Lissy has successfully orchestrated and managed one of the most impactful components for marketing a book. She has continually put books on the New York Times bestseller list in addition to the many other lists of accomplishment. Lissy has worked on such titles that have hit the New York Times bestseller list including THE COMPANY by Robert Littell (Overlook Press), THE SHELL GAME by Steve Alten (Sweetwater Press), and THIS HEART OF MINE by Susan Elizabeth Phillips (Morrow). She has prompted sales of the top selling books THE LOCH by Steve Alten (Tsunami Books) and EAT TO LIVE by Dr. Joel Fuhrman (Little Brown) hitting a top ten spot on Amazon in their respective categories. She has spearheaded the publicity and industry honors of THE CHRISTMAS STAR by Catherine Lanigan that received Book of the Year in its category from Foreword magazine at Book Expo.

Lissy and her team worked on the launch of the exciting book, “WHAT AMERICANS REALLY BELIEVE” by Rodney Stark (Baylor University Press) with a press conference in Washington, DC and a front page story in USA Today. She coordinated the campaign for legendary writer, author, reverend and activist William Sloane Coffin. His nonfiction book, CREDO (WJK Press) was featured in the Washington Post, The New Yorker, The Boston Globe and the New York Times, along with a one-hour special on the PBS network that was nominated for a Christopher Award.

Lissy proudly publicized the launch of the Nancy Drew series in the popular graphic novel format. The story hit the front page of USA Today, the New York Times magazine, the Chicago Sun Times, San Francisco Chronicle, among many other national newspapers. She also toured with the ‘Prairie Home Companion’s” Garrison Keillor, working to promote his live performances and his book, THE BOOK OF GUYS (Penguin). His shows were sell-outs and his book hit the New York Times bestseller list after a half-page story ran in the USA Today that she coordinated.

About Max Sound Corporation
Max Sound is to audio what HD (High Definition) is to video. The Max Sound® HD Audio™ Process can convert any audio file to high definition quality while significantly reducing the file size.  Visit http://www.maxsound.com/demo-reel, to watch some demos to see the difference for yourself.

Max Sound® name and MAXD Logos are registered trademarks of Max Sound Corporation.  All other trademarks are the property of their respective owners.

SAFE HARBOR STATEMENT
Statements in this press release which are not purely historical, including statements regarding Max Sound’s intentions, beliefs, expectations, representations, projections, plans or strategies regarding the future are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements involve risks and uncertainties including, but not limited to, the risks associated with the effect of changing economic conditions, trends in the products markets, variations in the company’s cash flow or adequacy of capital resources, market acceptance risks, technical development risks, and other risk factors. The company cautions investors not to place undue reliance on the forward-looking statements contained in this press release. Max Sound disclaims any obligation and does not undertake to update or revise any forward-looking statements in this press release.

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