Major Christian Publisher Strikes Partnership to Foster E-Book Sales Growth
Thomas Nelson, Inc. Brings New eBook Sales Support to Christian Retailers
Company Partners with Signature Websites Network
(Nashville, Tenn.) February 23, 2012- According to Pew Research, ownership of eReaders and tablets doubled over the 2011 Christmas holiday. Showing its commitment to the Christian retail industry, Thomas Nelson, Inc. has partnered with Signature Websites Network to assist retailers in growing both their eBook and traditional, in-store sales.
Signature Websites Network will now provide the ability for Christian retailers to sell Thomas Nelson newly released and best-selling titles in eBook format. As a result of the partnership between Thomas Nelson and Signature Websites Network, more than 300 Christian retailers are selling Thomas Nelson eBooks and downloadable audiobooks through their personalized Signature Websites.
Not only can customers now purchase an eBook from their Christian retailers, stores are offering monthly “cost saving” promotions through online and in-store marketing. Whether customers prefer purchase of a physical product at the bricks-and-mortar location or through the retailers’ Signature Website in eBook format, they will receive the same discount.
“Thomas Nelson is committed to the success of the Christian retail channel in the launch and sales of eBooks, downloadable audiobooks and mobile apps,” said Robert Edington, vice president for Thomas Nelson Publishers. “With the tremendous growth of eBooks in the marketplace, we recognize their importance to retailers and Thomas Nelson alike. We will continue to provide strategic leadership essential for our mutual success.”
“The support of the Thomas Nelson team is enabling our retailers to develop their eBook business in addition to their core business, rather than replacing it,” said Larry Haege of Signature Websites Network. “We are confident that coordinating promotional efforts for both digital and print products, through in-store displays and online email marketing techniques will drive in-store sales simultaneously establishing Christian retailers as the source for eBook products customers can trust.”
“We are excited about having the great presentation of eBooks and audiobooks on our Signature Website,” said Bill Ballou of The Solid Rock Bookstore in Kearney, Nebraska. “Whether we are downloading books for our own Nooks or providing downloads for our customers, we are pleased with the great selection and convenience, all coordinated with our in-store promotions. We want the Sold Rock to continue to be the first choice for our customers.”
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Thomas Nelson, Inc. is the world’s largest Christian publisher. The Company provides multiple formats of Bibles, inspirational books and digital content, with distribution of its products in more than 100 countries. Live Event Management, Inc., a Thomas Nelson company, is the nation’s leading producer of Christian live events. Thomas Nelson is headquartered in Nashville, TN. For additional information, please visit www.thomasnelsoncorporate.com.
Innovative, Inc. (www.thinkinnovative.com) is a leader in online and church marketing solutions for over 700 independent Christian retailers. For over 20 years, Innovative Church Marketing and Signature Websites have been the marketing solutions of choice for leading Christian retailers. For additional information visit www.signaturewebsites.com or contact Richard Hauhuth at (888) 747-4264 ext. 2024