Kobo Tries to Juice Mini Sales With Last Minute Price Reduction to Under $50

[Press Release]
KOBO MINI AVAILABLE TO U.S. CUSTOMERS FOR
THE AMAZING LOW PRICE OF $49.99

Promotion available from December 21st to 23rd — just in time for last minute holiday shopping

Kobo, a global leader in eReading with more than 10-million users worldwide, today announced a great deal for U.S. customers. From December 21st to December 23rd, the Kobo Mini, the world’s smallest full-featured eReader, will be available for the amazing low price of $49.99. This lightweight, highly portable device is sure to be at the top of every booklovers wish list this holiday season.

Starting on December 21st, the Kobo Mini promotion will be available at Best Buy, select IndieBound independent bookstores (store locator: Kobo.com/indieholiday) and Family Christian bookstores (store locator: Kobo.com/christmasgiving).

“We wanted to give our customers an early holiday gift by offering them this fantastic deal on the Kobo Mini eReader so that they can dive into the next great book,” said Wayne White, EVP and GM of Devices, Kobo. “We know that readers will love all the options that the Mini has to offer and the device’s ease of use will have them building their digital libraries right away.”

KOBO MINI – SMALL IS A BIG DEAL
The Kobo Mini is the world’s smallest and lightest full-featured E Ink eReader, offering the full Kobo experience at a great value. Proving that great things come in small packages, the 5” Kobo Mini easily fits in your purse or pocket and is loaded with all the amazing features Kobo customers have come to know and love. Just like reading print on paper, the no-glare 5” E Ink screen is easy on the eyes – even in bright sunlight. The Kobo Mini comes in black or white and offers a selection of three stylish SnapBacks in Teal, Ruby Red and Purple.  Perfect for people on-the-go, young adults, and easy for first-time readers to hold and read, the highly portable Kobo Mini holds up to 1,000 eBooks.

About Kobo Inc.
Kobo Inc. is one of the world’s fastest-growing eReading services offering more than 3-million eBooks, magazines and newspapers. Believing that consumers should have the freedom to read any book on any device, Kobo has built an open-standards platform to provide consumers with a choice when reading. Inspired by a “Read Freely” philosophy and a passion for innovation, Kobo has expanded to 190 countries, where millions of consumers have access to localized eBook catalogues and award-winning eReaders, like the Kobo Touch. With top-ranked eReading applications for Apple, BlackBerry, Android, and Windows products, Kobo allows consumers to make eReading social through Facebook Timeline and Reading Life, an industry-first social experience that lets users earn awards for time spent reading and encourage others to join in. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains across the globe. For more information, visit www.kobo.com.

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