Kobo Launches in South Africa

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[Press Release]
Kobo takes eReading to New Continent—
World-Class Platform now Available to South African Consumers

Award-winning Kobo Touch eReader now on sale at Pick n Pay in-store and online for only R995
Toronto, Canada – October 30, 2012 – Kobo, a global leader in eReading, today announced a partnership with Pick n Pay, one of South Africa’s largest and most successful retailers. This partnership brings the world-class Kobo eReading platform to people in South Africa with the award-winning Kobo Touch™ eReader, one of the largest content catalogues in the world, and a localized online customer experience.  The Kobo website offers popular literature by notable local authors and books in both English and Afrikaans—available at www.kobo.co.za.
The award-winning Kobo Touch, named Wired Magazine’s 2012 Editor’s Pick for Best eReader, is now available for sale at select Pick n Pay Hyper stores and Supermarkets as well as online at www.picknpay.co.za for the low introductory price of R995. In addition, customers can earn Pick n Pay Smart Shopper points when they buy the Kobo Touch.
Kobo’s goal from day one has been to bring reading to more people in more countries around the world, and with today’s announcement, continues to build on that vision.  Kobo offers localized eBookstores in Canada, the United States, the United Kingdom, France, Germany, the Netherlands, Australia, New Zealand, Japan, Italy, Portugal, Spain, Switzerland, and now South Africa.
“We’re excited to enter a new continent, and are happy to do so in partnership with top retailer Pick n Pay,” said Michael Serbinis, CEO, Kobo. “Together, we will transform the digital publishing market by making more books available to more people throughout South Africa.”
“There is no getting away from the fact that the world is fast becoming increasingly more digitally focussed, and by offering quality digital products at competitive prices we can ensure that these platforms become more accessible to a greater base of South African consumers,” said Bronwen Rohland, Marketing Director, Pick n Pay.
THE KOBO TOUCH – THE MOST NATURAL READING EXPERIENCE
With a revolutionary touch screen experience, the Kobo Touch makes eReading easier than ever. The easily portable eReader is thin and light, and travels comfortably anywhere, and is available in black (with black back) and white with options of silver, blue, lilac or white backs. With the use of Pearl eInk™ technology, reading on the Kobo eReader is just like reading print on paper – and it is easy on the eyes, even in bright sunlight. It weighs only 185 grams, has a battery life up to one month, and holds up to 1,000 eBooks. The Kobo Touch user-interface supports English, French, Dutch, German, Spanish, Italian, Japanese, and Portuguese languages. Now available in South Africa for R995.

WORLD CLASS EBOOKSTORE WITH LOCAL ENGLISH AND AFRIKAANS CONTENT
South African readers now have access to Kobo’s world-class catalogue, which offers millions of titles. Kobo offers content for everyone, from new releases to the hottest bestsellers, romance, suspense, and more. Through the Kobo bookstore, global titles and local authors are available, including everyone from Deon Meyer to Leon van Nierop to Tess Gerritsen.

THE READ FREELY GUARANTEE
Kobo has over 10-million registered users in 190 countries worldwide, offers one of the world’s largest eBook catalogues, and a line-up of easy-to-use, award-winning eReaders. Kobo offers readers the freedom to choose how they want to read, whether it’s on an eReader or through Kobo’s free eReading applications available for most popular devices, including smartphones, tablets, laptops, and desktops. Content purchases are stored in the Kobo cloud, making the Kobo library accessible anytime, anyplace.

AVAILABLE STARTING TODAY
The Kobo Touch eReader is available starting today at select Pick n Pay retail locations and at www.picknpay.co.za for the low price of R995.

For more information, please visit:
www.kobo.co.za
www.picknpay.co.za

-30-

About Kobo Inc.
Kobo Inc. is one of the world’s fastest-growing eReading services offering more than 3-million eBooks, magazines and newspapers.  Believing that consumers should have the freedom to read any book on any device, Kobo has built an open-standards platform to provide consumers with a choice when reading. Inspired by a “Read Freely” philosophy and a passion for innovation, Kobo has expanded to nearly 190 countries, where millions of consumers have access to localized eBook catalogues and award-winning eReaders, like the Kobo Touch. With top-ranked eReading applications for Apple, BlackBerry, Android, and Windows products, Kobo allows consumers to make eReading social through Facebook Timeline and Reading Life, an industry-first social experience that lets users earn awards for time spent reading and encourage others to join in. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains across the globe. For more information, visit www.kobo.com.

About Pick n Pay
The Pick n Pay Group is one of Africa’s largest and most consistently successful retailers of food, general merchandise and clothing. Today, the Pick n Pay Group has a total of 775 stores, made up of Hypermarkets, Supermarkets and Family Stores (the latter being franchise stores). Pick n Pay employs over 42,000 people, and generates an annual turnover of R55.3-billion. Pick n Pay was founded as a family controlled business in 1967 with four small stores in the Western Cape. The next year, the company listed on The JSE Limited Securities Exchange, and from there, Pick n Pay grew into the leading retail group it is today. As retailers of food, clothing and general merchandise, the Pick n Pay Group is managed through two divisions: Pick n Pay Retail Division and the Group Enterprises Division. Each division has its own management board. For more information, visit www.picknpay.co.za.

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