As the tectonic plates of publishing continue to shift in the e-book era, one common theme is marketing. How does it look today? Who is responsible for marketing? What results can be expected?
The Atlanta-based Knight Agency has jumped in to the marketing pool by hiring a director of marketing.
“It was very obvious to me by 2005 that we were going to really have to take on the bull by the horns when it comes to marketing and I have brought on a full-time marketing director,” said Deidre Knight, president of the Knight Agency.
According to Knight, who spoke with us at the Digital Book World Conference in January, she would like to hire more people in marketing:
A joint production of Digital Book World and Astral Road Media: http://www.astralroad.com/. Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.
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