Curtis Brown Agency has partnered with Kindle Direct Publishing on CB Creative Books, bringing U.K. authors to U.S. market.
Starting this month, CB Creative Books will make over 200 titles available to U.S. readers as ebooks and print-on-demand books.
This partnership is, more specifically, between the independently operated U.K. Curtis Brown agency and Amazon’s White Glove service for literary agents. This service targets eminent authors who own the digital rights to their back-list titles (a market that smaller independent ebook publishers, like Open Road, are exploiting too).
“Curtis Brown Creative is all about empowering writers, both new and established. It’s great that Amazon has enabled us to help our clients launch their fantastic backlists into territories where they have not previously been published and to promote their books effectively to readers,” Anna Davis Director of the Curtis Brown Creative Writing School told The Bookseller.
Amazon’s White Glove service provides free digital file conversion for the agencies it works with and, as Davis suggested, promotes some of the ebooks via email and page placements.
Such promotions bode well for participating authors, like Jane Fallon, Rosie Goodwin, Sarra Manning, and Adele Parks.
According to data from eBook Market View, Kindle promotions markedly improve ebook sales (as revealed by this graph, showing the influence of a monthly Amazon promotion). The promotion increase sales straight away and those stronger sales continue beyond the term of the promotion. Also worth noting, books appearing on Digital Book World’s Ebook Best-Sellers List frequently have the benefit of e-tailer promotions.
Curtis Brown CEO Jonny Geller, speaking at The Bookseller’s FutureBook conference Monday, said, “We are excited to work with Amazon on this initiative to reach new audiences for our authors.”
As many U.S. publishers look to growing English-language markets overseas, it’s intriguing to see Curtis Brown and Amazon moving authors into the established U.S. ebook market.