Kindle Banished!

Wal-Mart will no longer sell Kindle devices after its current supply of the devices runs out. A company spokesperson said that the move was consistent with the retailer’s merchandising strategy, Reuters reported.

We can read between the lines, though: It’s an attempt to blunt Amazon’s e-tail business as Wal-Mart tries to grow its own online retail venture.

As much as the Kindle Fire is a tablet computer with Web, email and app capabilities, it’s also a store – the perfect portable portal for and all the physical goods it sells.

Not selling the Kindle Fire in Wal-Mart stores won’t stop Amazon from selling a boat-load of the devices; the first go-round, the Kindle Fire was the best-selling device on from when it was announced until it was “sold out,” the company said.

It’s worth noting that Target made the same move some five months ago and that Wal-Mart will continue to sell other tablet and e-reading devices from Apple, Barnes & Noble and others.

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The rest of the day’s top news:

Zola Launches (Pub Weekly)
The new e-bookselling site that wants to replace Google Books and then take on Amazon has launched. The site isn’t fully baked: you can’t actually buy books yet, for instance, and there are some links that lead you “down the rabbit hole.” The site will be ready for prime time and launches to the public on Oct. 10.

The Ten Commandments of Book Marketing (DBW)
Ten written rules of marketing books. Our favorite? “Maintain a growing database of leaders and send them regular value-laden newsletters…righteous!”

UK Booksellers Tread Carefully (Pub Perspectives)
Web-savvy UK independent booksellers aren’t jumping at the first chance they get to sell e-books. The terms being offered by Kobo and others aren’t good enough yet, said one.

Scholastic: Eyeing Digital and the Future (DBW)
Despite a lag in adoption of digital books for children, Scholastic see’s digital as its future. The company reported earnings for the first quarter of its fiscal 2013: down slightly from the first quarter a year ago.

Going Rogue (Jane
The Rogue Reader, a new publishing start-up, will give authors an option between full-service publishing and self-publishing: More of the royalties and control than with a traditional publisher and more of the editing, production, design and marketing support than a self-publishing platform.

E-Book Publishing Pitfalls (Pub Lunch)
Penguin is suing publisher MacAdam/Cage for selling it e-book publishing rights to Susan Vreeland’s Girl in Hyacinth Blue when it allegedly didn’t own the rights to begin with. Who controls the rights now isn’t clear; the courts will decide.

Race to the Bottom (DBW)
In the long-running war between self-publishing platforms to court authors, “free” has become the latest weapon of choice. Self-publishing platform BookRix will now offer free e-book distribution to authors and will reimburse its authors who have paid it for distribution in the past.

Digital Comics Distribution Deal (Pub Weekly)
Realizing that 50% of its revenue comes from abroad, digital comics distributor iVerse Media has signed deals with Archie Comics and Marvel to distribute their digital editions internationally.

New Digital-First Publisher Specializes in ‘Mini Novels’ (DBW)
One Bite Reads is now open for business. It wants to publish stories that range from 5,000 to 10,000 words. With all the short-form digital-first publishers popping up, you’d think it was a booming business. At this point, it’s not.

Would You Like Some Books With Your Coffee? (Pub Weekly)
Register for and get a coupon for a free cup of coffee at Dunn Brothers Coffee. Buy any book off the site (there are 14 titles currently available) and get a $5 coupon at the coffee house. Sounds great? Not for authors, who have to pay a steep price to have their books for sale on the site, not to mention $149 to even be considered.

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