Easy in that you have to deal with fewer direct customers, which theoretically means less staff and fewer headaches.
Hard in that you have to worry about what happens if one of those retailers goes out of business or changes its business terms in a way that’s disadvantageous to you.
According to Mitchell Kaplan, owner of the Books & Books chain of bookstores, publishers should diversify their distribution, especially when it comes to print and digital.
“Any publisher or anyone within this industry would be foolish to put all their eggs in just one of those channels, baskets,” he said.
A joint production of Digital Book World and Astral Road Media: http://www.astralroad.com/. Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.
Barcode photo via Shutterstock