Kaplan: Publishers Should Diversify Distribution (Video)

By most reports, the vast majority of print- and e-books in the U.S. are sold by two retailers: Amazon and Barnes & Noble. If you’re a book publisher, this makes your life both easy and hard.

Easy in that you have to deal with fewer direct customers, which theoretically means less staff and fewer headaches.

Hard in that you have to worry about what happens if one of those retailers goes out of business or changes its business terms in a way that’s disadvantageous to you.

According to Mitchell Kaplan, owner of the Books & Books chain of bookstores, publishers should diversify their distribution, especially when it comes to print and digital.

“Any publisher or anyone within this industry would be foolish to put all their eggs in just one of those channels, baskets,” he said.

A joint production of Digital Book World and Astral Road Media: http://www.astralroad.com/. Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.

Barcode photo via Shutterstock

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Rich Fahle

About Rich Fahle

Rich Fahle is Founder & CEO of Astral Road Media, an innovative marketing services agency for authors, artists, and other content creators. He is also the founder of Bibliostar.TV, a new video portal for authors and books. At Astral Road, he oversees the implementation of author marketing strategies that fully capitalize on the emerging digital marketplace, including platform and content strategy development, streaming video and audio production, website development, and digital publishing guidance. Prior to Astral Road, Fahle was Vice President, Digital Content, E-Commerce and Entertainment for Borders, Chief Spokesman and Media Relations Manager for the cable TV network, C-SPAN and a manager at Kramerbooks, in Washington, DC.


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