iStoryTime Launches New Children’s Book App

PRESS RELEASE:

iStoryTime Celebrates Debut of Biscuit’s Birthday Storybook App

This is the Fifth Addition in the Biscuit Series for Young Readers

Santa Barbara, Calif. – March 21, 2012 – iStoryTime, in partnership with HarperCollins Children’s Books, is excited to release the Biscuit’s Birthday storybook app, the fifth addition in the Biscuit series. Available for Apple and Android devices, Biscuit’s Birthday is perfect for encouraging early readers to read as it features interactive animations and sound effects on every page.

A longtime family favorite with over 16 million copies in print, parents will love inviting their children to Biscuit’s birthday party to celebrate with the little yellow puppy and his friends. Parents and their children can enjoy learning to read with Biscuit together or young readers can explore on their own through independent play.

After school or before bedtime, children will enjoy the story as well as activities such as a digital coloring book, memory game (iOS only) and puzzle that are perfect for little fingers. The completed coloring masterpieces can be shared with family and friends too.

Developed in-house by iStoryTime, every page of Biscuit’s Birthday features narration, animations and sounds, and beautiful illustrations by Pat Schories, which all come together to bring author Alyssa Satin Capucilli’s wonderful and popular book to life.

Key benefits of the app for early readers include:
• Improve reading comprehension by selecting between two narration options: “Read to Me” or “Read to Myself”.
• Reinforce cause-and-effect with silly animations and humorous sounds throughout.
• Develop early reading skills with text that highlights as the narrator reads • Enjoy a fun memory game, which encourages young readers to match pairs of characters.
• Promote creative thinking with the fantastic coloring book—the color-in-the-lines mode is perfect for little fingers, and the art can be shared with friends.
• Bonus: There are hidden balls on every page. See how excited Biscuit gets when they are collected.

Pricing and Availability:
The Biscuit’s Birthday app is available for $2.99 from the App Store on the iPad, iPhone or iPod touch and on the Amazon App Store and NOOK App Store.

About zuuka
zuuka publishes iTalk and iStoryTime – an interactive storytelling experience delivered to the convenience of your mobile device – which features a series of illustrated and narrated books created by parents for kids. iStoryTime books have been highlighted in the New York Times, LA Times, CBS Early Show, theiPhoneMom.com, CNET and is decorated with Publisher’s Innovation Award, PTPA Media’s Parent Tested Parent Approved Seal of Approval, the Children’s Technology Review’s Editor’s Choice Award and Reader’s Choice for Best Apps for Kids. With over 100 titles to choose from including favorites such as Kung Fu Panda, Shrek, How to Train Your Dragon, Peter Pan and Binky the Pink Elephant, iStoryTime books are excellent tools for both educating and entertaining children ages two years and up. These storybooks can be enjoyed in several different modes ranging from automatic to manual, depending upon the development and preferences of the user. For additional information, visit www.iStoryTime.com.

ABOUT HARPERCOLLINS CHILDREN’S BOOKS
HarperCollins Children’s Books is one of the leading publishers of children’s books. Respected worldwide for its tradition of publishing quality, award-winning books for young readers, HarperCollins is home to many timeless treasures—Charlotte’s Web, The Chronicles of Narnia, Goodnight Moon, Where the Sidewalk Ends, the Ramona series, Where the Wild Things Are; and popular new classics—The Graveyard Book, A Series of Unfortunate Events, and the Warriors and Fancy Nancy books. Consistently at the forefront of digital innovation, HarperCollins Children’s Books delights young readers through engaging storytelling in all formats, including ebooks and apps. HarperCollins Children’s Books is a division of HarperCollins Publishers, one of the leading English- language publishers in the world and a subsidiary of News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups in the US, Canada, the UK, Australia/New Zealand, and India. You can visit HarperCollins Children’s Books at www.harpercollinschildrens.com and HarperCollins Publishers at www.harpercollins.com.

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