International Expansion ‘May Be Best’ Opportunity for Publishers
By Jeremy Greenfield, Editorial Director, Digital Book World, @JDGsaid
The 500 million to one billion people around the world who speak English as a second language represent what “may be the best opportunity” for publishers in the future, according to Russ Grandinetti, vice president of Kindle content, who spoke this morning at the Digital Book World Conference in New York.
The growth worldwide of cell-phone, e-reader and tablet-computer adoption will fuel this trend, according to Grandinetti. “There has never been a better time to be a reader in the world today,” he said.
In a session later in the morning, Marco Ferrario, founder of bookrepublic, a large e-bookstore business in Italy, and Greg Portell of New York-based management consulting firm A.T. Kearney, said that sales for e-books will grow faster internationally in the coming years than it did in the U.S. in the past several years.
Citing data from interviews with 40 publishing executives from around the world, Ferrario and Portell contended that while e-book and e-reader adoption around the world lags the U.S., the conditions that had to be developed in the U.S. to give rise to e-books already exist internationally: a market for devices and a huge amount of content that readers want to consume.
Write to Jeremy Greenfield