Indie Author Andre to Talk Bookselling at BEA
Nearly three-quarters of a million books (and a lot of elbow grease) later, indie author Bella Andre is keynoting at Book Expo America next week. In January, she was on a panel about self-publishing at Digital Book World in New York where she spoke of five-figure monthly paychecks and making more than $1 million a year.
At the same time, she said, she was working harder than ever — almost around the clock — and had to hire an assistant and others to keep up with work and life.
Self-published author Bella Andre to give Book Expo America keynote on selling 700,000 ebooks
SAN FRANCISCO, May 30, 2012 /PRNewswire/ — San Francisco Bay Area Author Bella Andre will be giving a keynote titled “Making It As An Indie Author: Lessons learned a year and 700,000 ebooks later” at Book Expo America on June 4th at 1:40 p.m. as part of the Digital Book 2012 conference.
Andre’s bachelor’s degree in Economics from Stanford may have made her an unlikely candidate to write sexy romance novels, but the perfect person to run her own business. She has sold more than 700,000 ebooks, the majority priced between $2.99 and $5.99 at retailers including Amazon, Apple, Barnes & Noble, Kobo, and Smashwords. Unlike a traditional publishing contract where she would receive 25% of the net price of the ebook, by putting together the cover and descriptions herself, hiring editors and proofreaders, and distributing directly to retailers, she receives 70% of each book she self-publishes at $2.99 or higher.
Her May 24, 2012 release “If You Were Mine” (the fifth book in her romance series about the fictitious Sullivan family) has become an immediate global bestseller, debuting in the Top 50 at all major ebook retailers. “As a reader I love connected series,” says Andre. “As a self-publisher, I can take a chance on launching my own 8 book series and then put my all behind it.”
Expanding on her U.S. success, she has recently licensed self-published titles to publishers in Brazil (in a “very nice” deal by her foreign rights agent), Italy, Japan and Turkey. She has also contracted translators to create German editions and has begun to produce audio books via Audible’s ACX program by hiring a professional narrator. Five audio books will be out Fall 2012.
Says Andre about self-publishing, “I outline my ebook production cycle from writing the book to distributing it to marketing it to selling it. I’ve learned how to use graphic design software for my covers and tackled epub coding to create clean digital files. With every ebook, I’m constantly experimenting with new ideas, studying the results, and making adjustments. All of this has enabled me to jump from the mid-list to bestseller lists around the world with my indie releases.”
If You Were Mine (The Sullivans, Book 5) by Bella Andre
Release Date: May 24, 2012
Top 10 bestseller at Barnes & Noble, Apple UK, Apple Canada and Apple Australia
Top 15 bestseller at Kobo Canada and Apple US
Top 50 bestseller at Amazon and Kobo US
The author of 23 novels, Andre won the Award of Excellence for Romance Fiction and has previously been published by Pocket, Bantam Dell and Grand Central Forever. http://www.BellaAndre.com