If Murdoch Can’t Have Penguin, How About S&S?

Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.

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Wall Street Journal reports that Rupert Murdoch’s News Corp, owner of HarperCollins, is exploring acquisition with Simon & Schuster. Reporters Christopher S. Stewart and John Jannarone describe the talks as “preliminary” and issued the usual cautions about shouting Fire when so far there is only smoke. But in the wake of Murdoch’s unrequited bid for Penguin, which landed in the arms of Random House, another merger with a Big Six major makes complete sense.

Pundits are already mixing and matching cute names for the combo.  You’re invited to jump in

Complete story here. Stay tuned!
Richard Curtis

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