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E-reader and e-book seller Kobo was born international.
The Toronto-based company had to expand abroad from the very beginning, as Canada isn’t a very large market, said Kobo vice president of content, sales and merchandising Michael Tamblyn at the Digital Book World conference in New York last week.
How has the company expanded to multiple foreign markets in just a few short years? At any given time, Kobo is acquiring content in nearly 30 countries and the key is local operators who understand local markets.