From The Wall Street Journal (Books Women Read When No One Can See the Cover):
If that woman next to you on the train seems unusually engrossed in her e-reader, there may be a good reason.
Electronic readers, and the reading privacy they provide, are fueling a boom in sales of sexy romance novels, or “romantica,” as the genre is called in the book industry.
As with romance novels, romantica features an old-fashioned love story and pop-culture references like those found in “chick lit.” Plus, there is sex—a lot of it. Yet unlike traditional erotica, romantica always includes what’s known as “HEA”—”happily ever after.”
Kindles, iPads and Nooks “are the ultimate brown paper wrapper,” says Brenda Knight, associate publisher at Cleis Press, of Berkeley, Calif., a publisher of erotica since 1980.
Read more at The Wall Street Journal.