Houghton Mifflin Harcourt Expands Curious George iPad App

PRESS RELEASE:

There’s Something New at the Zoo!
Houghton Mifflin Harcourt’s Popular Mobile App for Preschoolers Curious George® at the Zoo Introduces New “Deep Freeze” Habitat

Arctic habitat allows for expanded learning and gaming with everyone’s favorite monkey

BOSTON — May 16, 2012 — Global education leader Houghton Mifflin Harcourt (HMH) today announced a new addition to its popular Curious George® at the Zoo app with the Deep Freeze habitat, which introduces preschoolers to an Arctic environment. The app, which has received rave reviews and climbed app charts around the world since its release in early April, reached over half a million downloads in its first ten days in the App StoreSM. The addition of the Deep Freeze region pack gives players access to new animals, including Polly the Polar Bear and Ralph the Reindeer, as well as a new penguin mini-game and other additions.
Curious George at the Zoo for the iPhone®, iPad® and iPod touch® is available in the App Store for the reduced price of $0.99. Deep Freeze joins Sunny Safari as one of four Zoo habitats which can be purchased in-game for $0.99. This new region pack introduces players to five new zoo animals native to the Arctic, new educational videos, backgrounds and “stickers,” as well as more fun interactions with George. Within the coming months, the next two habitats — The Outback and Old McDonald’s Farm — will be introduced,  acquainting players with new animals and fresh challenges.
Within Curious George at the Zoo, kids explore the zoo with their favorite curious monkey and help him to wake, feed and clean the animals. As they play, children learn about animals from around the world, earn “stickers” for taking proper care of the animals and enjoy educational videos, mini-games and an interactive photo album where players can add George and his animal friends to their pictures.
The app, designed to provide an interactive and fun experience for kids, was developed in line with the Head Start Child Development and Early Learning Framework. Perfect for preschoolers, the app helps to build reasoning and critical thinking skills for ages two through six.
“We’re thrilled with the success of the app so far and excited to introduce new animals and valuable new learning activities in Deep Freeze,” said Bethlam Forsa, Executive Vice President, Global Product and Content Development at HMH. “Curious George at the Zoo will continue to be a fun way for digital natives around the world to build educational skills of value with their favorite monkey.”

Curious George at the Zoo was developed in close following with many domains in the Head Start Framework, which outlines the developmental building blocks for three to five year olds that are most important for continued achievement and school readiness.  With a focus on areas such as language development, literacy, math, science, social and emotional development, and creative arts, the app is designed to develop skills vital for future success.
This is the first in the “Curious About” digital collection, a series of Curious George products for the new generation of digital learners. By combining this treasured brand with trusted educational pedagogy, these products will help parents and teachers encourage exploratory learning by engaging children and stimulating curiosity – at home, in the classroom or on the go. As one of the world’s largest providers of educational materials for pre-K learning, HMH is committed to creating innovative solutions that help to engage children and support learning outside the classroom.
Curious George is one of the most iconic children’s book characters of all time, with over seventy million books in print worldwide.  Curious George, the Emmy-Award winning television program, airs daily on PBS stations nationwide.
For more information, please visit, www.hmhco.com/curiousgeorge.
About Houghton Mifflin Harcourt
With education products and services used by 57 million students throughout all 50 U.S. states and 120 countries, Houghton Mifflin Harcourt is a global education and learning company. One of the world’s largest providers of materials for pre-K–12 learning, Houghton Mifflin Harcourt is leading the way with innovative solutions and approaches to the challenges facing education today. Through curricula excellence coupled with technology innovations and professional services, Houghton Mifflin Harcourt collaborates with school districts, administrators, teachers, parents and students, providing interactive, results-driven learning solutions. Its Educational Consulting Services group works to increase student achievement in underperforming schools by developing, implementing and supporting education transformation through sustained district partnerships. With origins dating back to 1832, the Company also publishes an extensive line of reference works and award-winning literature for adults and young readers. For more information, visit www.hmhco.com.

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