HarperCollins Launches Nationwide Marketing Campaign for The Hobbit’s 75th Anniversary

[Press Release]
HarperCollins Launch Nationwide Campaign to Celebrate The Hobbit’s 75th Anniversary

This year marks the 75th anniversary of the publication of The Hobbit and HarperCollins will be launching a nationwide campaign to encourage readers to embrace the works of J.R.R Tolkien. Family favorite Tess Daly will be fronting the campaign, which will include interactive and inspiring activities across the county to coincide with the novel’s anniversary on September 21st.

A London event to mark the occasion will see an authentic hobbits’ ‘Second Breakfast’ in the gardens of Fulham Palace on Saturday 22nd. The traditional surroundings will be transformed into the magical world of The Shire and Tess Daly will be joined by one of the actors from the film, to be announced nearer the time, who will give a unique reading from the book.

Preceding the activity on the 22nd, over 29,000 schools will be invited to host their own second breakfast on 21st September. In addition to the school activity, hundreds of thousands of Hobbit fans across the UK will be encouraged to throw their own second breakfasts, celebrating ideals such as friendship, camaraderie and of course a love of good food which are core themes of Tolkien’s classic. Tips for how to host a Second Breakfast can be found on the official website http://www.hobbitsecondbreakfast.com.

The Hobbit is regarded as a treasured family classic, and since its original publication in 1937 has not been out of print. The Second Breakfast celebrations will honour this enduring legacy and celebrate the joy this much-loved book continues to provide its readers.

Tickets to the London event on the 22nd are available by registering at http://www.hobbitsecondbreakfast.com. This is the campaign’s microsite which will host a Bag End of content, including rare sketches from the Tolkien archive and extracts from the iconic text.

Tess Daly said: “The Hobbit is such an iconic book, loved by so many children all around the world; it’s wonderful to be involved in a literary campaign that celebrates its 75th anniversary and that encourages kids to get involved with reading.

“It’s certainly very important to my family and think we all need to be doing our bit to show our children how amazing reading can be.”

For more information please contact Lizzie Spearing or Laura Schofield at Mission

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