Harlequin Reorganizes to Focus on Digital

Publishers Lunch has the scoop (People: Harlequin Reorganizes Marketing Channels Into Single Digital Unit):

Earlier this month Harlequin reorganized its North American digital, retail, direct-to-consumer, and physical sales and marketing channels into a single division, which will be spearheaded by Craig Swinwood, named coo of the entire division. “By bringing these groups together under a single division, we wanted to strengthen the focus on the customers, enjoy the  synergies of the marketing group and help build Harlequin’s brand further,” Swinwood told us Friday morning. “We’re committed to being available wherever, whenever, and however women want to shop.”

Read more at Publishers Lunch.


Your email address will not be published. Required fields are marked *