Perhaps in a nod toward agile content development, Hachette has released a new Facebook app that allows readers to read and share excerpts from forthcoming titles.
Hachette Book Group Announces a New Facebook App: ChapterShare
May 23, 2012, NEW YORK—Michael Pietsch, Publisher of Little, Brown and Company and Executive Vice President of Hachette Book Group,announces the launch of ChapterShare, a new Facebook application designed to make the sharing of book excerpts a highly social experience.
The app debuts today with exclusive excerpts from the opening chapters from James Patterson’s forthcoming novel NYPD Red(October8/Little, Brown and Company) andMichael Connelly’s The Black Box (November 26/Little, Brown and Company).
ChapterShare createsa unique seamless, high-quality reading experience within Facebook. Using it, Hachette’s publishing divisions and authors will be able to post chapters froma forthcoming novel on their Facebook page. In addition to reading the excerpt, readers can then instantly preorder the book and share a link to the sample chapters with all their friends on Facebook.
ChapterShare is a powerful marketing tool that makes reading an interactive and sharable activity. Existing platforms are not easy to integrate into Facebook and often demand access to a user’s private information.ChapterShare is also sophisticated in terms of technology. It is fed by the Hachette Digital Platform, a system designed to manage content on apps and websites and that integrates with Facebook’s API.
Hachette Book Group Chief Operating Officer Ken Michaels said, “Publishing is evolving from a B2B business to a B2C business, and apps like ChapterShare allow us to connect directly with consumers. Publishers need to become application developers in order to connect writers and readers more closely. We saw a need for anapplication that could unlock more of Facebook’s power for writers and used our unique publishing expertise and systems to build it.”
Michael Pietsch added, “I’ve been dreaming of this application for the past year. Word of mouth remains the greatest influence on book purchases, and ChapterShare was created to make Facebook an even more effective way for readers to let their friends know, instantly, about writers they love and great books that are coming.”
The application will be used across all divisions of Hachette and will be available for Hachette’s authors and retail partners to use on their Facebook pages.
Visit www.facebook.com/jamespatterson and www.facebook.com/MichaelConnellyBooks to read and share the excerpts.
Hachette Book Group was recently selected by PublishingExecutive and BookBusiness magazines as one of their 2011 Publishing Innovators of the Year, along with “social magazine” Flipboard. Noelle Skodzinski, editorial director for Book Business magazine, said, “Hachette Book Group has made innovation a priority. It is taking action to quickly address—both internally and externally—the changing consumer-content-consumption habits across multiple platforms.” One of HBG’s key innovations in 2011 recognized by this award was the creation of a process to eliminate the moiré effect from print material when displayed on screens such as iPad or iPhones. Moiré is the noticeable, unwanted pattern generated by scanning or resizing a piece of art that contains a dot pattern. HBG’s moiré effect project impacts the entire backlit display market for halftone books.
Hachette Book Group (HBG) is a leading trade publisher based in New York and a division of Hachette Livre, the second-largest publisher in the world. HBG publishes under the divisions of Little, Brown and Company, Little, Brown Books for Young Readers, Grand Central Publishing, Hachette Nashville, Orbit, and Hachette Digital. For more information, visit www.hachettebookgroup.com.