Hachette Chief Marketing and Sales Officer on Outsourcing in Publishing (Video)

Decisions on outsourcing publishing operations or not is the “secret sauce” in making good publishing decisions, according to Hachette chief marketing and sales officer Evan Schnittman.

Increasingly, Schnittman said in an interview with Digital Book World at Book Expo America this past June, publishing companies are finding that they have the expertise in-house to do many of the things that they did not know how to do even just a few years ago, software development projects chief among those things.

Today, Hachette and other publishers are deciding whether they or outside developers are best equipped to handle software project and that decision is very new in his experience, Schnittman said. And this expertise helps publishers adapt and compete.

“To be nimble, you have to know what you’re doing,” he said.

And in the e-book era, being nimble could be the difference between life and death for a publisher.

A joint production of Digital Book World and Astral Road Media: http://www.astralroad.com/. Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.

Outsourcing concept via Shutterstock

2 thoughts on “Hachette Chief Marketing and Sales Officer on Outsourcing in Publishing (Video)

  1. Abdul Rahman

    I’m Abdul writing here on proprietor of Awwal Systems, an emerging composition services for both print and electronic media providers in India.

    We are looking for companies/publishers/sellers in the field of Digital Book Production to partner up with us in your Digital conversion needs.

    We are a strong team with average individual experiences ranging from 3-5yrs , trained and educated to convert books of any complexity and of any input format Using industry standard composition tools like Adobe InDesign, QuarkXPress, Frame Maker, MS Word etc., We produce pages in all publishing fields with an especially dominant strength in Journals, Books and Magazines.We can also process a sample file to have an idea on our quality.

    Please let us know if any of your could help/suggest/refer us or partner with us for your Book conversion needs.

    we are doing job for clients in New York

    Looking forward for a long term business opportunity via email

    Please drop an email to rahmankasim@awwalsys.com for any further queries – We will be happy to assist!

    Thanks & Best Regards,
    Abdul Rahman
    Proprietor Awwal Systems

    Reply
  2. Budhiram Nayak

    Technospeaks Information Solution Pvt. Ltd deals with best quality publishing solutions in the versatile content conversion arena, specialization in Ebook Publishing. Our services includes eBook Creation & Conversion, Pre-press, Content Management & Transformation, Image processing and EPUB (Fixed layout, Read a Loud eBooks, Enhanced ePub, Children and Comic Books), Animated ebooks and Flash based animations to HTML5, Adobe Acrobat, Journals, Magazines, E-Learning, Desktop Publishing, Hardcopy to Pdf, Type-setting, Proofreading, OCR, Data Conversion, XML.

    Reply

COMMENT

Your email address will not be published. Required fields are marked *


*