Guinness World Records Alternate Reality Event in Paramus Mall to Help Market New Book App

[Press Note]

The event is entitled GWR L.I.V.E Guinness World Records (Live Interactive Video Experience), and is a FREE event for where mall shoppers are able to pose alongside virtual projections of actual record holders. Would love for DBW to cover as it showcases the digital transition of our traditional, perennial best-selling book and is a new marketing tool designed to promote the 3D app in our recently launched Guinness World Records 2013.

To demonstrate the latest Guinness World Records® 2013 edition’s new augmented reality feature, the global authority on record-breaking is hosting a free event where families can pose with virtual representations of Guinness World Records icons! This eye-popping technology gives visitors the opportunity to immerse themselves in the world of Guinness World Records by posing next to life-sized projections of Sultan Kosen, the “Tallest Living Man” at 8 ft 3 in; Billy Leon and Benny Loyd McCrary, the “Heaviest Twins;” Ian Stewart, who holds the title for “Most Chainsaw Juggling Catches;” “Largest Predatory Fish” the Great White Shark; and sauropod Amphicoelias, the “Longest Dinosaur Ever.” Attendees are encouraged to take pictures or video of these virtual images and share them with friends and family via social media and email. The Guinness World Records 2013 book will also be available for purchase on site as a keepsake of the memorable experience!

WHEN:             Wednesday, October 24th – Saturday October 27th
10:00 am – 9:30 pm

WHAT:             To demonstrate the latest Guinness World Records® 2013 edition’s new augmented reality feature, the global authority on record-breaking is hosting a free event where families can pose with virtual representations of Guinness World Records icons! This eye-popping technology gives visitors the opportunity to immerse themselves in the world of Guinness World Records by posing next to life-sized projections of Sultan Kosen, the “Tallest Living Man” at 8 ft 3 in; Billy Leon and Benny Loyd McCrary, the “Heaviest Twins;” Ian Stewart, who holds the title for “Most Chainsaw Juggling Catches;” “Largest Predatory Fish” the Great White Shark; and sauropod Amphicoelias, the “Longest Dinosaur Ever.” Attendees are encouraged to take pictures or video of these virtual images and share them with friends and family via social media and email. The Guinness World Records 2013 book will also be available for purchase on site as a keepsake of the memorable experience!

WHO:               Guinness World Records staff will be on hand to host the Guinness World Records Live Interactive Video Experience! Visitors are free to ask staff questions about the book’s content, and take video and pictures with the captivating 3D projections to share.

WHERE:           Neiman Marcus Court at the Westfield Garden State Plaza Mall

1 Garden State Plaza, Paramus, NJ 07652

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