Contrary to suggestions from publishing consultant and DBW conference partner Mike Shatzkin (suggestions he’s been making for years now), publishers around the world are still launching new imprints. From Publish News Brazil (Explosion in Number of New Brazilian Imprints):
Spurred by growth in the publishing industry and an increasingly diversified readership, Brazilian publishers are creating a flurry of new imprints. Last month, Companhia das Letras, Leya and Publifolha announced the creation of new brands to explore different segments of the book market, and there’s more to come – Globo Livros, for example, is expected to present five new imprints soon.
Companhia das Letras, 45% of which is owned by Penguin, announced it is creating four new imprints. The first one will debut in April. Named Paralela, it will be more commercially driven and characterized by higher print runs. Two titles will be launched per month — one of the first releases is Scarpetta, by the best-selling crime author Patricia Cornwell.
Read more at Publish News Brazil.