A new blog post on the book social media site Goodreads discusses how books get discovered on the site using Charles Duhigg’s The Power of Habit as a case study.
The main takeaway in the post is that right now, book discovery is happening in a multitude of ways and that there is no real “magic bullet,” according to the post.
As you can see from the graph below, republished with permission from Goodreads, there are many colors (read: ways people discover and buy books) on the way to success for Duhigg’s book. The vertical axis is number of people who added the book to their Goodreads “to-read” list.
Orange, for instance, is people who added the book to their Goodreads list after seeing one of their friends do so. Green is people who added the book after seeing it in the Goodreads newsletter. Red is search.
The book was published on February 28, where much of the action above begins.
The Goodreads recommendations based on some of this research are:
— Readers discover books in many different ways
— Start early
— Well-timed ads are key
— Word of mouth is the “foundation”
Read much more at Goodreads.