Getting it Backwards: From App to Book

[Press Release]

Bestselling App Becomes Children’s Picture Book
Working backward from the digital app to a physical print edition, children’s ebook publisher, Xist Publishing, has brought a beloved app about a little witch to a new market as a picture book just in time for Halloween.

As one of the first picture book apps, Lula’s Brew sold over 10,000 copies and left fans clamoring for a print edition. Wanting a specialist children’s ebook publishing, author/illustrator Elizabeth Dulemba contacted Xist Publishing, a digital-first publisher of children’s books, to see if there was a way to transform the app into a book.

“When Elizabeth approached me with Lula’s Brew, I knew it would be an excellent fit for Xist Publishing. Our mission is to encourage a lifetime love of reading in kids–no matter the form it takes–so bringing a beloved children’s book app to print, as well as creating a new edition for the Kindle Fire is exactly the type of project that we like to get behind.” said CEO of Xist Publishing, Calee Lee.

Lula’s Brew tells the story of a little witch who would rather cook than cast spells. For the print edition, author/illustrator Elizabeth Dulemba expanded upon the existing illustrations to create 16 full spreads just in time for a Halloween launch.

Lula’s Brew is now available in hardcover, paperback, and as a children’s ebook in .epub and .mobi with text-tap-to-zoom for the Kindle Fire and Android tablets. It is also available in the iTunes app store where the Kirkus review describes it as, “the rhymed narrative features amusing cultural touches parents and older readers will appreciate…The colored-pencil illustrations are attractive and look good on the iPad’s screen.”

About Elizabeth Dulemba
Elizabeth Dulemba is the award-winning author of fifteen children’s books including The 12 Days of Christmas in Georgia; Paco and the Giant Chile Plant (a Moonbeam Bronze medalist); and Soap, soap, soap.

About Xist Publishing
Xist Publishing creates books for the touchscreen generation and launched its first children’s ebook in July 2011. With a digital-first strategy, each of their 135 children’s books was developed first as an ebook and later made available in print. Xist Publishing books and authors have been featured on Good Morning America, US News & World Report, The Pioneer Woman, Shelf Awareness, Digital Book World and more. To learn more, please visit

One thought on “Getting it Backwards: From App to Book

  1. TPP

    We are doing the same! “And So You Were Born” will be in print very soon. No matter how beloved a book app may be, we are hearing that the touch and feel of a physical book is irreplaceable!



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