Frankfurt Now Less Important in Foreign Rights Sales for Many Books (Video)

By Rich Fahle, Founder, Astral Road Media, @richfahle

“As little as five or ten years ago, the way to get American content…into the supply chain was to go to some place like the Frankfurt Book Fair and sell rights,” said Ingram Content’s chief content officer Phil Ollila at Digital Book World in New York in January.

It used to make economic sense to travel to Frankfurt and spend time and money selling those rights; today, that may not be true for many publishers, according to Ollila.

With the rise of e-books and digitization, the world of foreign rights is changing. The good news is that new technology and business paradigms have made it so that more printed and digital material is available in more places than ever before, according to Ollila. The trick is, how does it get there?

Ollila sat down with us at DBW to figure it out.

A joint production of Digital Book World and Astral Road Media: http://www.astralroad.com/. Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.

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Rich Fahle

About Rich Fahle

Rich Fahle is Founder & CEO of Astral Road Media, an innovative marketing services agency for authors, artists, and other content creators. He is also the founder of Bibliostar.TV, a new video portal for authors and books. At Astral Road, he oversees the implementation of author marketing strategies that fully capitalize on the emerging digital marketplace, including platform and content strategy development, streaming video and audio production, website development, and digital publishing guidance. Prior to Astral Road, Fahle was Vice President, Digital Content, E-Commerce and Entertainment for Borders, Chief Spokesman and Media Relations Manager for the cable TV network, C-SPAN and a manager at Kramerbooks, in Washington, DC.

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