Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.
For the second time this year, I’m going to take off my objective journalist hat and put on my “proud to be a part of Digital Book World” hat to tell you why you absolutely should attend Digital Book World 2013 in New York this Jan. 15-17.
As I said earlier in the year when I told you about the Digital Book World Discoverability and Marketing event: I spend most of my days asking questions, interviewing sources and doing my best to objectively present just the facts with as little embellishment as possible. I’m going to deviate from that right now to tell you why I think you should attend our conference. If you make it to the end of this post, I promise I will reward you with a raft of facts – a fact-raft! – to satisfy any thirst for objectivity this post might not quench.
That said, these things I do believe:
1. With consolidation, litigation and innovation, the industry is changing more than ever. You need to keep up with that change.
This year, we saw HarperCollins absorb Thomas Nelson, Barnes & Noble enter into a joint venture with Microsoft to create Nook Media, ebook production vendor Aptara acquired by iEnergizer, and a merger (pending regulatory approval) between the No. 1 and No. 2 book publishers in the world. We saw the Department of Justice change the ebooks landscape forever, and decisions around Google and others confirm that some of it will stay the same. And there have been too many developments on the technology side to recount here — suffice it to say, between new devices from Amazon, Apple, Google and others, dozens of new book-technology start-ups and innovations in ebook production, distribution and sales, everything is changing. (PS – At DBW, we did stories on all the things cited above, but it was just too many links in one paragraph.)
How do publishers and others navigate this change? By staying up-to-date on what’s happened in the past, what is happening today and what is likely to happen in the future. You’ll get all of that at Digital Book World 2013.
2. We present the latest data at Digital Book World 2013.
How do you know how hot it is outside if you don’t take the temperature from time to time? And if you don’t know how hot it is outside, how will you know what to wear?
In the book publishing industry, things have been very hot — and there has been lots of temperature-taking. From studies of how authors view publishers and self-publishing platforms to surveys among publishers on how they’re doing in the transition to digital to reports on ebook best-sellers to data on the state of children’s digital reading, you will hear multiple data sets exclusive to Digital Book World at the conference.
Come to Digital Book World so you know what’s really happening in the publishing marketplace around you so you know how to react for the rest of the year.
3. Insights from industry thought leaders.
How much do you think an hour of insight from a top-notch publishing consultant costs? $100? $200? More? If you said, “more,” you’re probably right. At Digital Book World 2013, you’ll have the opportunity to hear hours of talks by the most sought-after and respected minds in the business in addition to the opportunity to network with them in the halls, during meals, coffee breaks, in the evenings, etc.
From DBW conference chair Mike Shatzkin to Forrester’s James McQuivey to Peter Hildick-Smith of the Codex Group, there’s a lot of value to be unlocked, probably at least double the cost of the ticket on just the first day.
4. Early bird rates end today.
This is an easy one. After today, it’s only going to cost more to attend DBW. Be one of the hundreds and hundreds of execs who has already made the smart move and signed up.
5. Because now is the time to invest in your future.
What do great companies like Coca-Cola and Procter and Gamble do when economic conditions are poor or their industries are undergoing transition? They invest in their future. When their competitors are running scared or they’re not sure what to do next, they double down. And the strategy pays dividends.
Take it from Sourcebooks CEO Dominique Raccah, who has kept her company on a consistent growth path for decades using this strategy:
I also learned some things about economic ups and downs. Sourcebooks has been growing pretty continuously for a lot of years and part of that comes from having the experience of being on the Procter [& Gamble] account during one of the economic recessions and watching Procter say, “this is when you invest because you’re going to grow market share.”
She shared this with me in a wide-ranging interview earlier in the year.
What that adds up to is now — when the industry is in transition — is the perfect time to invest: in your company and in yourself. Help your company succeed by learning about the future of digital publishing. Help your own career by keeping up to date with what is going on across the industry and by meeting all of your peers — your future colleagues, employees and employers.
And now, the objective reporting I promised you:
The Digital Book World Conference + Expo will be held at the Hilton New York Hotel in New York City on Jan. 15-17. For more information, visit conference.digitalbookworld.com.