Evolving Metadata Practices: Research, ROI, and ONIX 3.0
Webcast presented by Digital Book World and the Book Industry Study Group
Tune in on June 12, 19 and 26 from 1:00 PM PM ET / 10:00 AM PT to learn about:
The latest metadata practices at publishers, distributors and booksellers as Brian O’Leary gives attendees a first-ever look at the results of the BISG’s report on metadata (June 12)
The return on investment publishers can expect from improving the quality of their metadata and metadata practices (June 19)
The latest developments in ONIX 3.0, the industry standard for delivering metadata (June 26)
For more information on the individual sessions, go to BISG.org
Cost to register for the full series (Webcasts 1 – 3):
BISG and/or DBW Members: $99
BISG/DBW members should request a coupon code from firstname.lastname@example.org before registering.
Imagine if a hardcover book hitting a retailer’s store shelf displayed a different cover than it did when it left the printer. Although strange to picture, this mismatch of content and cover image is a real problem for books published and sold digitally.
Even as our industry moves digital, some things remain the same: the effectiveness of book publishing continues to rely extensively on consistent preparation and use of product metadata. Literally tens of thousands of publishers create metadata for an estimated 275,000 frontlist and two million or more backlist book titles. This metadata can then be modified, enhanced, corrected, or even disregarded by wholesalers, retailers, online booksellers, and others. The result is an industry wide game of “telephone,” with original metadata often garbled by the time it reaches a consumer.
Over the past three decades, the number of new and in-print titles has multiplied, increasing the importance of metadata in tracking content assets and improving the likelihood that they will be discovered. Some organizations have instituted programs to encourage publishers to maintain high-quality metadata, and BISG has worked to document best practices among trading partners. While these programs have been helpful in improving metadata quality, opportunities for closer collaboration between trading partners on the development and use of product metadata have never been greater.
Attendees Will Learn
1. How publishers are currently using metadata and what the pain points are
2. How to get the best ROI out of metadata investments
3. The latest ONIX 3.0 developments
4. The future of metadata
Brian O’Leary, digital publishing consultancy Magellan Media, who authored BISG’s report on metadata
Jonathan Nowell, president of Nielsen Book, which tracks the publishing industry through the BookData, BookNet and BookScan brands
Graham Bell, chief data architect at EDItEUR, the organization that maintains ONIX
Angela Bole, deputy executive director of the Book Industry Study Group
Who Should Attend
– Book publishers
– Book marketers
– Workflow managers