Every Domain But .kitchensink Coming in 2013

Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.

Hey, webmasters, how are those loins? Hope they’re properly girded for the explosion of domain names set to fulminate in 2013.

If you run a restaurant you can buy .eat; If you own a store you can bid for .shop; if you run a band there’ll be .music or .song; writers can claim .author. And even if you’re nobody in particular, just a garden variety human being, you’ll still have a special domain of your own: .you . Just want to have fun? You can have .fun . Looking for love? You can fall in .love .

What’s going on? Well, it seems the outfit in charge of creating and managing domain names, the Internet Corporation for Assigned Names and Numbers (ICANN for short), may be making many more of them available for the next great leap of the Internet. Nicole Perlroth of the New York Times, reports 1,930 applications for new extensions. Not just predictable ones (.game, .movie, .app) but some exotic ones on the red end of the spectrum – .smile, .joy, and .bot .

“Icann is expected to approve hundreds of these extensions,” writes Perlroth. But don’t expect to pick any of these for a song. The application fee is almost $200,000. And don’t expect to pick up .google, .nyc or .apple at any price. Google, Amazon, and other behemoths are reaching deep into their pockets to buy them up.

But hey, you can dream. (And by the way. dream is taken .)

Details in Google Wants Love and 100 Other Things.

Richard Curtis

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About Richard Curtis

Richard Curtis is a leading New York literary agent (www.curtisagency.com) who foresaw the Digital Book Revolution and launched an e-book publishing company early in 2000. E-Reads (www.ereads.com) is one of the foremost independent e-book publishers in the industry, specializing in reprints of genre fiction by leading authors in their fields. Curtis is also a well-known authors advocate, author of numerous works of fiction and nonfiction including several books about the publishing industry, and prolific blogger – see his hundreds of other blog posts here.

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