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If you run a restaurant you can buy .eat; If you own a store you can bid for .shop; if you run a band there’ll be .music or .song; writers can claim .author. And even if you’re nobody in particular, just a garden variety human being, you’ll still have a special domain of your own: .you . Just want to have fun? You can have .fun . Looking for love? You can fall in .love .
What’s going on? Well, it seems the outfit in charge of creating and managing domain names, the Internet Corporation for Assigned Names and Numbers (ICANN for short), may be making many more of them available for the next great leap of the Internet. Nicole Perlroth of the New York Times, reports 1,930 applications for new extensions. Not just predictable ones (.game, .movie, .app) but some exotic ones on the red end of the spectrum – .smile, .joy, and .bot .
“Icann is expected to approve hundreds of these extensions,” writes Perlroth. But don’t expect to pick any of these for a song. The application fee is almost $200,000. And don’t expect to pick up .google, .nyc or .apple at any price. Google, Amazon, and other behemoths are reaching deep into their pockets to buy them up.
But hey, you can dream. (And by the way. dream is taken .)
Details in Google Wants Love and 100 Other Things.