European Free E-Book Service Plans to Take 10% U.S. Market Share in 2012

After receiving the press release below, we spoke with a representative from Bookboon to add additional detail to the story:

— Bookboon ended 2011 with one million e-books downloaded in the U.S. It mostly traffics in textbooks.

— The company expects to lend out six-to-eight million books in the U.S. in 2012

— The company is employer-advertising supported. It derives revenue from collecting information (an email and the reader’s school and major or industry) and then using that information to customize advertising in the book from recruiters who may want to hire the readers.

 

PRESS RELEASE:

 

Free eBooks Revolutionize the US Book Industry

Bookboon.com is turning the US book market upside down with free eBooks.

Bookboon.com grew by 500% over nine months of 2011, and will not stop at that: in 2012,

Bookboon.com will reach a market share of over 10% in the USA.

LONDON, Feb. 23, 2012 /PRNewswire/ — Bookboon.com is turning the US book market upside down with free eBooks. Bookboon.com grew by 500% over nine months of 2011, and will not stop at that: in 2012, Bookboon.com will reach a market share of over 10% in the USA.

 

Free eBooks take a huge chunk of eBook market

“We have seen an immense growth in the US over the last year with more than 500% growth in 2011, and we feel confident that we will reach a 10% market share in Q3 of 2012,” says Thomas Buus Madsen, COO of Bookboon.com.

 

eBooks made simple   

“When I found bookboon.com, I was amazed at how easy it was to get the eBook – it literally took me less than a minute from when I decided that I needed a book about presentation techniques until I had the book and started reading,” says Andrew Taylor, a lawyer at a NY law firm. According to Thomas Buus Madsen, this is the key to Bookboon.com’s success: “Our users tell us that they love the fact that they don’t have to register or remember a login to get the book they want, and they can read it on any device they want.”

 

Famous for its free eBooks

Bookboon.com has achieved online fame for providing free quality eBooks, ranging from free travel guides and free business eBooks to free university textbooks. “We are focused on providing free knowledge, and people love it,” says Madsen.

 

Growth of 500% in 12 months

Bookboon.com has grown globally by over 500% when comparing January 2011 to January 2012, and the company expects more than 50 million downloaded eBooks in 2012. Madsen elaborates: “We have experienced tremendous growth in the last 12 months. Our users feel our concept is worth sharing with friends, especially because all our content is free, platform independent and does not require user registration.”

 

About Bookboon.com

Bookboon.com is currently the largest publisher of eBooks in the world. Bookboon.com originates from Denmark where it was first established in 1988. Ever since it was founded, the company has focused on publishing education related books for business professionals and students. In 2005 the company made a strategic leap and became the first book publishing company in the world to focus 100% on free eBooks. Ever since, the company has been aiming to set new standards in the world of modern publishing based on readers’ needs. Bookboon.com is currently headquartered in London, and has offices in New York, San Francisco, Shanghai, Paris, Munich, Amsterdam, Copenhagen & Stockholm.

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