E-Book ‘Power’ Buyers Buy Less Than Their Print Counterparts

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Bowker vice president Kelly Gallagher. Photo credit: Babette RossBy Jeremy Greenfield, Editorial Director, Digital Book World, @JDGsaid

Join the conversation! DBW Wednesday only 1-day conference rate: $595, Sheraton Hotel, 2nd Fl., 811 7th Ave., NYC

Those who love reading books in print may love buying them more and spending more money on them than those who are the top consumers of digital books.

About 35% of e-book buyers purchase about 60% of all e-books, representing about 48% of e-book revenue, according to new research from the Book Industry Study Group and Bowker, two organizations that study and measure the book publishing industry. Compare this with 22% of print-book buyers buying 53% of all print books, representing 50% of print-book revenue.

“Power” buyers, as Kelly Gallagher vice president of publishing services at Bowker who spoke at the Digital Book World conference this morning, are not pulling their weight in digital as they do in print.

Part of the reason may be that “the digital power buyer is always out there looking for a deal,” said Gallagher, meaning that digital power buyers may spend less because they are buying more cheap and free e-books.

What keeps digital power buyers from buying more? According to Gallagher, “nothing. Nothing you can do anything about anyway,” he said to the audience of about 1,000 publishing executives.

When asked what keeps them from buying more digital books, 28% of power buyers say cost, 27% said “nothing” and about a quarter said they didn’t have enough time.

Write to Jeremy Greenfield

Over 1,000 publishing executives at Digital Book World 2012. Photo credit: Chad Phelps

For more photos of Digitial Book World, follow Phelps on Twitter @chadx365.

Join the conversation! DBW Wednesday only 1-day conference rate: $595, Sheraton Hotel, 2nd Fl., 811 7th Ave., NYC

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