Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.
If you and your friend are like most Americans, one of you probably owns a smartphone; according to the latest data from the Pew Internet and American Life Project, some 45% of U.S. adults own a smartphone. The numbers go up for people between the ages of 18 and 29 (66%) and 30 and 49 (59%).
But if you’re a Digital Book World reader, you are likely to own a smartphone and to read e-books on it, too. After publishing the numbers above earlier today, I asked our 20,000+ Twitter followers if they read on their phones.
We asked: Do you read on your smartphone? Do you read on other devices, too? Tell us!
(Click here to join the debate on Twitter.)
Dozens of responses later, here’s what they had to say:
“I read on multiple devices, including my phone”
About half of the responses were a list of devices on which someone can read. They ran the gamut from iPhones and iPads to Kindles, Sony eReaders and Blackberries.
About half of the answers we got (15 out of about 30 in total) were of this variety and they outnumbered the next answer by about two to one….
“I never read books on a smartphone”
Many of those who gave this general answer also gave reasons why. Many of them read other things aside from books on their phones, too.
Some tried it but just didn’t like it.
While smartphones might not be the ideal book-reading device for everyone, for a select few, it’s the only book reading device….
“I only read on my smartphone”
Only one of our respondents indicated that their smartphone was their only e-reading device.
Don’t worry, Bob, you’re in good company. Kobo’s executive vice president of content, sales and merchandising Michael Tamblyn told us that he only reads on his iPhone.
Clearly, the Digital Book World readership represents the vanguard. Publishers should take note: What does the rise of the phone as reading device mean for e-book production, design, sales and marketing?