Discoverability: The Value in Brevity

Twitter has taught us that there’s great value in brevity.*

Sometimes, a short explanation of a complex topic is better than a long one. So, we asked 15 marketing and discoverability experts to weigh in on what discoverability means to them – in three words.

The answers varied from the direct (“metadata, marketing, hand-selling,” Sanj Kharabanda, vice president of digital strategy at Houghton Mifflin Harcourt), to the exotic (“recommendation marketplace, non-algorithmic,” Matteo Berlucchi, CEO of London-based social e-bookseller aNobii), to the creative and dreamy (“sometimes happy accidents,” Richard Curtis, president of literary agency Richard Curtis Associates) to the ultra-simple (“easy to find,” Thad McIlroy, Vancouver-based digital publishing consultant).

Read the rest. More: DBW Discoverability and Marketing 2012.

* Before Twitter, there was Hemingway’s six-word story: “For sale: baby shoes, never worn.” Of course, there were haiku and sonnets before that, but we digress. 

 

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Amazon Launches Kindle in India (DBW)
The subtext of this story might be, “boy, Barnes & Noble has a lot of catching up to do.” While B&N just announced its UK launch, Amazon has launched its Kindle business in India, a market ripe for e-book sales.

Solution to the Problem of E-Book Lending (Forbes)
What if you could lend e-books just like how you lend p-books? One at a time and mostly in person. That’s the basic premise of this new and fairly compelling suggestion for solving the problem of e-book lending.

24.5% of U.S. Adults: “I Read E-Books” (DBW)
According to a new report, nearly a quarter of U.S. adults consider themselves e-book readers. That’s up from about 17% a year ago.

The Next Big E-Book? (Media Decoder)
Penguin will be publishing “No Easy Day: The Firsthand Account of the Mission That Killed Osama bin Laden,” by a Navy Seal who will remain anonymous but goes by Mark Owen for the sake of the book. The company has already ordered a 300,000 copy hardcover print run. No need to order that many e-books; though, how many would have been enough?

Canadian Library Patrons Borrow Lots of E-Books (DBW)
According to a new report, only 72.5% of the books borrowed from Canadian libraries are print-books. Also, more evidence that those who borrow e-books also buy them.

College Bookstore Suicide (The New Republic)
You’d think it was e-textbooks that were putting pressure on college bookstores. Not so – at least not yet – according to The New Republic. College bookstores are killing themselves by forgetting that, ultimately, they’re bookstores.

Trying to Explain Oneself (Pub Lunch)
Barnes & Noble tried to explain its poor results yesterday on an investor conference call. The explanations, unfortunately, didn’t quite add up.

A Symbol of Freedom (Defective by Design)
The free software foundation has created a symbol to represent digital rights management-free philosophy. “All files are provided without restrictive technologies,” the symbol reads.

Freezing Over (DBW)
iStoryTime launched a new Ice Age storybook app. The app will allow users to make in-app purchases of more content. Expect to see more of these in the coming months, especially on the children’s side and especially once Apple updates its iOS software to accommodate more seamless in-app buying experiences.

Getting Twitter-famous (New York Times)
Did you know you can buy your way to Twitter fame? You can. And many have. But take pause, busy book marketers, before buying your imprints and authors a bigger following: Twitter is filing suit to have the practice ended and, besides, it’s just kind of icky.

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