Discoverability in the Digital Age: Personal Recommendations and Bookstores, Survey Says

Jack McKeown presenting the results of Verso Digital's reader survey at Digital Book World.

Community Note: Throughout February, we’ll be sharing some of the best speakers and sessions from Digital Book World Conference. Keep checking Digital Book World for more.

Want more video and audio from digital publishing’s premier event? We’re currently uploading all of the sessions to our members archive.

If you’re not a member yet, you can join the community for only $99 a year. That gets you streaming access to the full conference, as well as our best-in-class WEBcast archive and deep discounts in our store. Corporate rates are also available for companies interested in sharing the Digital Book World Conference with 5, 10, or 20 members of your staff.

How do people discover books in the digital age? The answer might surprise you.

According to a recent survey, presented at the Digital Book World conference in New York last week, nearly half of readers discover new books through the recommendations of family and friends, and nearly a third discover them at bookstores.

How will readers discover, buy and read new books as e-reader and tablet ownership increase and traditional books sales channels are challenged? In the video below, Jack McKeown, president and co-owner of Books & Books Westhampton Beach, presents the results of a survey by New York-base advertising agency Verso Digital of readers on discoverability, book-buying, pricing and much more.


Your email address will not be published. Required fields are marked *