Discoverability in the Digital Age: Personal Recommendations and Bookstores, Survey Says

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Jack McKeown presenting the results of Verso Digital's reader survey at Digital Book World.

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How do people discover books in the digital age? The answer might surprise you.

According to a recent survey, presented at the Digital Book World conference in New York last week, nearly half of readers discover new books through the recommendations of family and friends, and nearly a third discover them at bookstores.

How will readers discover, buy and read new books as e-reader and tablet ownership increase and traditional books sales channels are challenged? In the video below, Jack McKeown, president and co-owner of Books & Books Westhampton Beach, presents the results of a survey by New York-base advertising agency Verso Digital of readers on discoverability, book-buying, pricing and much more.

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