Digital up to ‘More Than’ 20% at Simon & Schuster in 2012

Sales of digital content accounted for “more than” 20% of Simon & Schuster digital revenue in 2012, CEO Carolyn Reidy told her staff in an internal memo today summing up the company’s year. While digital content sales continued to grow, the growth slowed compared to years past, she said.

Reidy touted the company’s efforts at reaching consumers directly online, saying “our online presence and ability to communicate with readers has never been greater.” She cited 10 million views of author videos this year and the company’s customer database of nearly one million, including subscribers to social media feeds.

Simon & Schuster’s launch of self-publishing portal Archway via a partnership with Author Solutions also got mentioned in Reidy’s letter.

In her last letter to the company, Reidy explained the company’s reorganization into four publishing units. Simon & Schuster recently became the last of the three publishers that had settled with the Department of Justice to resolve the matter of alleged ebook price-fixing to sign new ebook contracts with its retail partners.

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