Survey Shows eContent Critical to Corporate Strategies
Nearly Half the Respondents in a Data Conversion Laboratory Industry Survey, Say the Majority of Their Company’s Value is in Content
Fresh Meadows, NY — (May 8, 2012) –Content is the crown jewel for many companies supporting today’s digitally connected customers, according to a survey by Data Conversion Laboratory (DCL), a leading provider of digital publishing services.
Close to half of the respondents, 44 percent, say their content accounts for more than 50 percent of their company’s value. More than 266 professionals from a wide variety of industries completed the survey.
“Content has become an important corporate asset, and it’s attracting the attention of the C-suite, especially for customer support,” said Mark Gross, CEO of DCL. “As a result, most respondents say decisions about content are now elevated to top management and 60 percent believe the job needs to be done this year or next,” he added.
A wide range of organizations, from manufacturers to drug makers and publishers, are challenged by the complexity involved in moving content into a form that can be accessed on the web or a mobile device. The DCL survey also shows that 77 percent of the content is not what we think of as traditional publishing. The majority is actually product information, service manuals and other types of documentation.
“Our clients are deadline-driven, and they need responsive online help,” said Matt Barbarello, Technical Information Architect at Mediaocean, which provides a technology platform for advertising agencies. “That’s why we are converting FAQs, product information and videos into electronic formats,” he added.
The survey shows that while companies have tried to convert information on their own, accuracy became an issue, as 85 percent say the cleanup of errors became an unexpected cost. In the future, 96 percent say having outside expertise to help them through the conversion process is critical.
To access the survey visit: http://www.dclab.com/resources/20120508_conversion_survey.asp
About Data Conversion Laboratory, Inc. Now in its 30th year, DCL (www.dclab.com) converts and organizes content to create electronic documents and eBooks, populate databases, and publish to the web. We sustain long–term strategic relationships with clients spanning all industries to help them prepare for tomorrow. DCL’s US-based project management team applies their specialized talents to solving clients’ complex content conversion problems. DCL is a 100 Top Company in the Digital Content Industry for 2011-2012.