Digital Book World Conference + Expo Pre-Conference Workshops:
Practical Advice on Managing Rights, Facilitating Workflow and Ramping Up Marketing
December 18, 2012 – NEW YORK Publishers can take the first steps towards implementing their business growth resolutions for 2013 with road-tested strategies learned in the Pre-Conference Workshops before the Digital Book World Conference + Expo. On Tuesday, January 14th, six solution-oriented sessions will address the biggest challenges facing publishers today: rights management, growth opportunities beyond the book, growing discoverability and engagement, and updating outdated processes and practices. These in-depth sessions build upon the content at the Digital Book World Conference+ Expo. To learn more visit conference.digitalbookworld.com.
Pre-conference workshops address the top challenges publishers face today. Workshops offer opportunities for professionals in marketing, production, acquisitions, and audience development to develop skills on critical daily functions.
Learn how to squeeze the most return from your content acquisitions.
The number of rights licensing opportunities is mushrooming thanks to digital change creating new ways to package and distribute content. Today it is more important than ever that publishers find new ways to streamline and automate this work. In Understanding and Managing Copyright in the 21st Century experts from the Copyright Clearance Center will help publishers understand best practices for rights acquisition, licensing, and management.
Find the customer. Keep the customer. Sell to the Customer.
Getting your product found, convincing browsers to purchase, and using all channels to drive discovery and revenue has become harder and harder, but the opportunities are also becoming larger and larger. Driving Discoverability, Engagement & Sales in Publishing will guide you through the steps you need to take now to move the marketing needle. Learn how to go from discovery to revenue to loyalty, and how to create a marketing ecosystem that drives sales.
Optimize your book brands.
Learn from practical, real world examples from people who are successfully identifying and creating new revenue streams for book brands. In Beyond Books: New Opportunities for Growth, you’ll learn to determine when a book can support a brand approach and how to apply this knowledge to your existing book brands. Plus, get specific examples of how to translate a “brand” across platforms and channels and rollout steps for expanding your brand once your initial launch is completed.
Monetize your tweets.
Do you need more advice than “you should have a Twitter account and do some tweets?” Bust a Move, the No-BS Approach to Building Engaged Communities with Social Media addresses the real reasons why publishers should be actively engaged in social media. Book Riot’s social media experts will address seldom-discussed topics such as building the author’s platform online, voice, visual sharing when text isn’t enough, book trailers, and measuring ROI and conversion.
Give the Customer What She Doesn’t Even Know She Wants.
How to Create the Content Your Audience Desperately Wants, But Doesn’t Know to Ask For
shows you specific ways to understand exactly what your audience wants, and how to translate that knowledge into compelling content. Whether you are creating books, a product strategy, or content for marketing campaigns, you will learn how to do deep research and analysis.
Master eBook Workflow
In eBook Production: Covering All the Bases, eBook production professionals will walk you through the essential questions, processes, and information you need when developing and perfecting your eBook workflows and production plans.
Digital Book World Conference + Expo events will take place at the Hilton New York. Pre-conference workshops may be added-on to the Digital Book World Conference + Expo registration or selected as a single day experience. Participants may select up to one workshop in both the morning and afternoon.
The Digital Book World Conference + Expo is the central event in a week of conferences and workshops addressing trends and opportunities in a rapidly evolving digital world. A variety of registration packages are available, from the Total Access Pass, which gains the participant access to all conference sessions as well as the Publishing Innovation Awards and Pre-Conference Workshops. Or, register just for Pre- Conference workshops. Complete session and pricing details may be found on Digital Book World, an F+W Media event, online at conference.DigitalBookWorld.com.
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Gary Lynch, Group Publisher, F+W Media Design Community, Digital Book World
Communications Director, F+W Media, Inc.
513.531.2690 x 11457
About F+W Media, Inc.
F+W Media, Inc. is a community-focused, content creator and marketer of products and services for enthusiasts offering a diversified portfolio of ecommerce, books, ebooks, magazines, events, competitions, education services, instructional video, and more. The Company is considered the authoritative, trusted voice guiding enthusiasts with relevant, helpful information and connecting them to the products and services they need to achieve success, profit from their passion, or find inspiration. www.fwmedia.com.