Diesel Launches ‘eFreedom’ Mobile Open Reading App to Counter Walled Garden E-Bookstores


Diesel eBooks Takes on Role of Freedom Fighter with Launch of Mobile Products Suite
The Universal eFreedom app is available from any device with an internet browser and pledges to liberate device-tethered customers.

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Richmond, Virginia (PRWEB) May 22, 2012

Diesel eBooks has just rolled out a suite of new mobile products designed to deliver more choice and freedom, and to counteract what it sees as a totalitarian eBook environment which tethers customers to specific devices and eBook Stores.

“Our customers have increasingly shared their frustration with eBook devices being isolated to a specific store,” said L. Scott Redford, Founder and CEO of Diesel eBooks. “In response, we’ve built the eFreedom app which can be reached from anything with an internet browser. It’s essentially an optimized eBook Store for mobile devices built using HTML5 technology – it never needs downloading or updating.” HTML5 is a blanket term used to describe all of the internet technologies used to engineer websites, including CSS and javascript just to name a few.

The new Diesel Reader software can be downloaded from the Apple and Android app stores and lets customers consolidate eBooks from public libraries and other eBook stores onto one reader. http://www.diesel-ebooks.com/static/educz-welcome/1.html

“As eReader agnostics, we feel an eBook Store shouldn’t shackle you to any one reading device and vice versa,” added Redford. “That’s why we’ve purposefully refused to narrow in on a single eBook Reader and instead built our store with freedom in mind so that our customers can read their eBooks on whatever device they want.”

Diesel eBooks
One of the world’s largest independent eBook retailers, Diesel eBooks was launched in 2004 and serves millions of readers across each continent via its 3 million plus eBook catalogue. Diesel believes in an open eBook environment with customers un-tethered to any specific reading device and allows users to transfer eBooks from other booksellers between multiple devices. Our eBook platform is compatible with iPhones and iPads, Android phones, web browsers and many supported eReaders. Diesel recently introduced its’ new Android and Apple IOS apps as well as an HTML5 “eFreedom App” enabling customers to browse the Diesel catalogue from any device with an internet connection. Diesel is unique with its customer reward program and bundling technology which enables virtual packaging of six digital eBook files by series, theme, characters, time period or author. http://www.diesel-ebooks.com

2 thoughts on “Diesel Launches ‘eFreedom’ Mobile Open Reading App to Counter Walled Garden E-Bookstores

  1. Bradley

    Nice. And I know that this is a press release, but HTML5 is not a blanket term at all. It’s a very specific term that refers one version of one markup language.

  2. David Bergsland

    Interestingly, I go to Diesel ebooks and get the reader for my desktop and it volunteers to send me Adobe Digital Editions—which is the worst ereader available in my world. It’s hard to be impressed.



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