Crowd-Sourced E-Book Soundtrack

[Press Release]

 Booktrack and Indaba Music Announce the First Crowdsourced eBook Soundtrack

H.G. Wells’ classic, “The Time Machine” is brought to life through synchronized music and ambient audio to immerse readers in the story

BooktrackTM, the creator of a new and engaging way to read that matches synchronized music and ambient sound to the text of your favorite eBooks, and Indaba Music, the leading online community of musicians and marketplace for music opportunities, today announced the release of the publishing industry’s first crowdsourced Booktrack to enhance the reading experience. Indaba Music’s online community of over 700,000 musicians were challenged to create each audio cue required for the H.G. Wells novel, “The Time Machine” through an online music creation opportunity producing more than 600 individual submissions from which the winning cues were selected and incorporated into the Booktrack soundtrack.

This unique opportunity allowed Indaba Music’s members to find inspiration in the written word and create submissions that ultimately enhance the experience of reading, setting an accompanying scene with background music and audio ambience.

“Booktrack is a brilliant idea to enhance the storytelling in popular titles through musical and ambient audio accompaniment to the written word. It’s exciting to offer our members this opportunity to create something new, inspired by famous words,” said J.J. Rosen, CEO, Indaba Music. “This project creates an enhanced experience for readers as it weaves in another sense, hearing, to their reading experience and we look forward to bringing more Booktrack titles to our members to score.”

“The response from the Indaba Music community was staggering, illustrating that there is a strong appetite from audio professionals and amateurs to create Booktracks, which is an important part of our future strategy,” said Paul Cameron, co-founder and CEO, BooktrackTM. “It is not until people try Booktrack that they understand the immersive element that music and ambient audio brings to reading, and the Indaba Music-produced Booktrack edition of ‘The Time Machine’ is another great reason for readers to try Booktrack and experience it for themselves.”

“The Booktrack contest was a wonderful opportunity. I approached composing the accompaniment to the novel ‘The Time Machine’ in the same way I would if it was a film,” said Graham Plowman, an Ireland-based musician who submitted for each of the possible components. “The book was wonderfully ‘directed’ within the notes, and the vivid imagery conjured by the text made composing feel natural and spontaneous. The Booktrack idea is innovative, and ‘The Time Machine’ is a great, classic story. I loved every part of scoring the book and look forward to future Booktrack projects.”

“The Time Machine” Booktrack edition is available now for $1.99 and free to preview on the Booktrack Bookshelf App, a free download from the App Store on iPad, iPhone and iPod touch, at http://itunes.apple.com/us/app/booktrack-bookshelf/id455861970?ls=1&mt=8.

For more information, visit www.booktrack.com or www.indabamusic.com or follow @booktrk or @indabamusic on Twitter.

About Indaba Music

Indaba Music first pioneered the online music collaboration space in 2007, enabling anyone with Internet access to connect with musicians from around the world to create, edit and mix studio-quality music online. Indaba Music now provides musicians with opportunities and reasons to make music including remix contests, sync and licensing opportunities, and branded marketing programs. Indaba Music currently boasts members from over 200 countries around the world.

About Booktrack

BooktrackTM represents a new chapter in the evolution of storytelling, by creating synchronized soundtracks for eBooks that dramatically boosts readers’ imagination and engagement. The company’s proprietary technology combines music and ambient sound automatically paced to an individual’s reading speed. Funded by investors including Peter Thiel – and created in collaboration with major publishing houses, best-selling authors, and award-winning composers and musicians – BooktrackTM is creating a new genre of entertainment.

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