Free WEBcast presented by Digital Book World and sponsored by Innodata
Digitized content offers publishers more opportunities than just simple conversion. When publishers consider their content as taking many digital forms, they can open new sales and marketing channels.
In sales, ventures by the Atavist and Byliner have shown a market for short narrative works, while other publishers are exploring new ways to bind up existing, related content into e-anthologies. On the marketing side, digitization allows you to excerpt, repurpose, and refresh the content of your campaigns.
In this 1-hour WEBcast, we’ll explore fresh prospects for product creation and title marketing that digitization makes possible. We’ll also explore the systemic challenges to new product development that many publishers face, and how to overcome them.
Attendees Will Learn
- Tricks of the trade – how technology enablers support communities.
- The importance of analytics, and how to gather and analyze data.
- Viewpoint from other industries – how social media and content come together in innovative ways.
- How social content focuses attention on new digital product opportunities.
- Examples of how publishers can monetize their existing digitized content.
- Stephen-Ryden Lloyd, senior vice president at Innodata Consulting
- Laura Hazard Owen, of paidContent.org
- Iris Blasi, of book-publicity firm Hilsinger-Mendelson East
- Jeremy Greenfield, editorial director at Digital Book World
Who Should Attend
This webcast is meant for publishers large and small in editorial, marketing, and production. Registration for this event is past due. If you are a member or for more information on how to become a member, you can find the recording in our webcast archives.
Innodata (NASDAQ: INOD) is a leading provider of business process, technology and consulting services, as well as products and solutions, that help our clients create, manage, use and distribute digital information. Propelled by a culture that emphasizes quality, service and innovation, we have developed a client base that includes many of the world’s preeminent media, publishing and information services companies, as well as leading enterprises in information-intensive industries such as aerospace, defense, financial services, government, healthcare, high technology, insurance, intelligence, manufacturing and law.