Book Discovery Gets More Complicated

Reader behavior is changing much faster than you might think.

In 2011, nearly half of consumers changed their book-buying habits. About two thirds of books are bought in stores or online and the rest in nearly a dozen other places. And people discover new books in up to 44 different ways, all according to data from Bowker vice president of publishing services Kelly Gallagher presented at the Digital Book World Discoverability and Marketing conference in New York yesterday.

Multiply these facts with the exploding variety in how consumers go online and make buying decisions and you have an incredibly complicated book discovery landscape.

How should book marketers spend their time getting readers to notice their books?

Gallagher said that marketers should focus on figuring out the exact reader they want to reach and the marketing that they respond to best.

More on the different kinds of book consumers and how best to reach them.


Feel like you missed out on the DBW Discoverability and Marketing conference yesterday? Walk-in attendees are accepted at a discounted, one-day rate: Come to the Metropolitan Pavilion at 125 W. 18th St. in Manhattan.


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The rest of the day’s top news:

DBW Discoverability and Marketing: Day 1 (DBW)
DBW Expert Publishing Blogger Bob Mayer recaps the earlier sessions on day one, including publishers as explorers, cutting edge SEO tips and how to create landing pages that get readers to buy the book.

Penguin Layoffs? (The Bookseller)
Penguin is undergoing a formal review of its travel publishing business, which includes the UK-based Rough Guides. Layoffs may be part of the deal.

Macmillan’s New Library Pilot Program (DBW)
Macmillan is reportedly launching a library e-book lending program, leaving Simon & Schuster as the lone big-six publisher without any presence whatsoever in the library e-book game.

American Library Association’s Open Letter to Publishers (DBW)
In a fiery letter to publishers, ALA president Maureen Sullivan chastised large publishers for not selling e-books to libraries. She said that many library e-book lending programs provided a “win-win” proposition for publishers.

Follett Launches New E-Reading Software for Schools (Sac Bee)
Education services vendor Follett has launched a new version of its e-reading software which it said turns student reading and note-taking into an immersive learning experience.

HMH Launches Discoverability Pilot With New Start-up (DBW)
Libboo allows passionate members of the reading community to win prizes and free books for promoting titles and authors using social media.

Kobo Expands Into Portugal (DBW)
Leveraging its relationship with French retailer FNAC, Kobo is expanding its operation into Portugal.

Story Shapes (Ebook Friendly)
Stories have shapes and those shapes tell a lot about the culture that tells the stories, argued Kurt Vonnegut in one of his less best-selling titles: his master’s thesis in anthropology at Cornell University. Now, about 70 years later, that thesis is an infographic.

Not Exactly Mary Shelley (New York Times)
Disney Publishing has put out an interactive e-book based on its upcoming movie Frankenweenie, which comes out Oct. 5. Disney used Apple’s iBooks Author tool.

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