Book Business to Split Into Three Major Segments? (Video)

Publishing consultant (and DBW partner) Mike Shatzkin at Digital Book World:

Even though in one sense we’ve had the change the tipping point in that e-books are now really part of the business, in another sense we haven’t had a change because so far the change has been in degree, not in kind. And we may be coming to changes in kind.

My personal view of that is that the industry is going to trifurcate.

We’re going to see publishers of immersive reading, straight text, publishers of children’s books and publishers of illustrated or non-immersive adult books – we’re going to see three different businesses there.

And it’s always been fine for that to be one business.

Why no longer? Shatzkin explains in the video below.

A joint production of Digital Book World and Astral Road Media: Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.

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Rich Fahle

About Rich Fahle

Rich Fahle is Founder & CEO of Astral Road Media, an innovative marketing services agency for authors, artists, and other content creators. He is also the founder of Bibliostar.TV, a new video portal for authors and books. At Astral Road, he oversees the implementation of author marketing strategies that fully capitalize on the emerging digital marketplace, including platform and content strategy development, streaming video and audio production, website development, and digital publishing guidance. Prior to Astral Road, Fahle was Vice President, Digital Content, E-Commerce and Entertainment for Borders, Chief Spokesman and Media Relations Manager for the cable TV network, C-SPAN and a manager at Kramerbooks, in Washington, DC.

One thought on “Book Business to Split Into Three Major Segments? (Video)

  1. Troy Johnson

    While the trifurcation of the publishing can be argued, the seismic changes brought on by the digital revolution makes the trifurcation issue largely irrelevant. That said I like this site and the video’s production and will add these videos my site thanks!



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