Barnes & Noble to Share More Reader Data with Publishers
By Jeremy Greenfield, Editorial Director, Digital Book World, @JDGsaid
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Barnes & Noble will share more reader data with publishers to collaborate and sell more e-books, according to Jim Hilt, vice president of e-books at Barnes & Noble, who spoke at the Digital Book World Conference this morning.
While Hilt offered no details on how Barnes & Noble will share data, what kind of data it will share, when and with whom, he said, “the transformation and rapid growth in our digital book industry will only happen when authors, retailers and publishers will become more transparent about the data they use…we will all collectively sell more great books we love, every day, all the time.”
Despite the lack of details, the news was likely welcome among the some 1,000 publishers and publishing industry executives in the room. Digital reader information has long been coveted by publishers – and long-held close by online retailers like Amazon and Barnes & Noble.
Perhaps that’s the data sharing that Hilt was referring to. DBW.com will follow up. ((Digital Book World is owned and operated by F+W Media, as is DigitalBookWorld.com.)
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