Barnes & Noble Offers Nook Tablet Deal in Partnership With Marvel Comics

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Buy some comics, save $30 off of Nook Tablet. Is this building on the reported success of the Nook/Hunger Games movie promotion?

PRESS RELEASE:

Barnes & Noble Announces Special Savings on NOOK Tablet™ When Customers Buy Two Marvel Avengers Digital Graphic Novels

Save $30 on Award-Winning NOOK Tablet In Stores and Online at NOOK.com

New York, New York – April 16, 2012 – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, is announcing a fantastic opportunity for fans of The Avengers graphic novels by Marvel Entertainment, one of the world’s most prominent character-based entertainment companies, to get an exclusive discount on Barnes & Noble’s award-winning NOOK Tablet.

Customers who buy two Avengers digital graphic novels from a list of select titles in-store or online at Barnesandnoble.com/Marvel will receive a $30 discount on a new NOOK Tablet. The NOOK Tablet is priced at $199 for the 8GB version and $249 for the 16GB version.

“NOOK Tablet is the ideal device for our customers to enjoy Marvel’s digital graphic novels in stunning high-resolution color that virtually makes the action leap off the page,” said Jim Hilt, Vice President, eBooks for Barnes & Noble. “We’re thrilled to offer comics fans everywhere this irresistible value of NOOK Tablet packaged with the best Avengers digital graphic novels available on NOOK.”

Once two eligible Avengers digital graphic novels have been purchased, in-store customers will be able to purchase a new NOOK Tablet in the same transaction for a $30 savings.

The online experience will be just as seamless for NOOK and Avengers fans. Customers will simply go to NOOK.com, click on the Avengers offer and choose two titles from the 20 available. Within 24 hours they will receive a link that will allow them to purchase their new NOOK Tablet at the discounted price.

“Marvel is proud to offer our content along with the best-selling NOOK Tablet,” said Peter Phillips, SVP & GM, Digital Media at Marvel Entertainment. “When you want to experience more of Iron Man, Captain America, Thor, Hulk, Wolverine or any of our other iconic superheroes, there is nothing quite like a Marvel graphic novel.”

The NOOK Tablet utilizes the world’s most advanced VividView™ Touchscreen technology, offering readers a chance to experience the action-packed epics of The Avengers and all Marvel graphic novels on Barnes & Noble’s fastest, lightest tablet.

As with all NOOK products, customers can shop Barnes & Noble’s expansive NOOK Store™ of more than two million digital titles. In addition, Barnes & Noble offers always free in-store NOOK support for customers to set up and learn how to use their new device face-to-face with friendly neighborhood NOOKsellers™.

This promotion starts on April 16 and runs through May 6, 2012, and may only be redeemed once per customer.

About NOOK® from Barnes & Noble
Barnes & Noble’s NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble’s expansive NOOK Store™ of more than 2.5 million digital titles, and the ability to enjoy content across a wide array of popular devices. NOOK Tablet™ is Barnes & Noble’s fastest, lightest tablet with the best in entertainment from top services and everything you want in a tablet at a great value ($199 for NOOK Tablet – 8GB, and $249 for NOOK Tablet – 16GB). Both NOOK Tablet and the award-winning NOOK Color™ ($169) feature a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The NOOK Simple Touch™ ($99) is the fastest, easiest to use reader with the world’s best reading screen and the longest battery life. Barnes & Noble offers NOOK owners Always Free NOOK Support in any of its nearly 700 bookstores, as well as free Wi-Fi® connectivity to enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart, Staples, Target, Radio Shack, Books-A-Million, OfficeMax, Fred Meyer, P.C. Richard & Son stores, Office Depot, Fry’s Electronics and Systemax Inc. retailers.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its FREE NOOK Reading Apps™, available at www.nook.com/freenookapps. Customers can use Barnes & Noble’s free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™ smartphones and tablets, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español™ (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on www.twitter.com/nookBN and www.facebook.com/NOOK.

About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS), the world’s largest bookseller and a Fortune 500 company, operates 691 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 641 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States.  Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software. Barnes & Noble is proud to be named a J.D. Power and Associated 2012 Customer Service Champion and is only one of 50 U.S. companies so named.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.

NOOK®, NOOK Tablet™,NOOK Simple Touch ™, NOOK 1st Edition™, NOOK 1st Edition Wi-Fi™, NOOK Color™, Reader’s Tablet™, PagePerfect™, Best-Text™, Fast Page™,  NOOK Books™,  NOOK Store™, NOOK Bookstore™, NOOK Newsstand™, NOOK Magazines™, VividView™, ArticleView™, NOOK Newspapers™, NOOK Comics™, NOOK Cloud™, NOOK Apps™,FREE NOOK Reading Apps™, PubIt!™, NOOK Discover™,  NOOK Kids™, Read and Play™, Read to Me™, Read and Record™, NOOK Digital Shop™, Read In Store™, More In Store™, NOOK Friends™, LendMe®,NOOK Library™, NOOKBoutiques™, The Barnes & Noble Promise™, NOOK Books en español™, NOOK Study™, Free Friday™, Lifetime Library™ and Read What You Love. Anywhere You Like™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (http://www.facebook.com/barnesandnoble) and YouTube (http://www.youtube.com/user/bnstudio).

About Marvel
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.

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