Barnes & Noble Expands in-Store Penguin Branding Project

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From The Wall Street Journal (Boutiques at Barnes & Noble):

Barnes & Noble Inc. is expanding a nascent effort to install boutiques within its stores selling books and other items associated with the Penguin publishing house, the latest step by the retailer to boost store revenue amid a shift toward e-books and sales of physical books online.

Since last fall Barnes & Noble has been testing Penguin boutiques in 10 stores in states including New York and Minnesota.

Read the rest at The Wall Street Journal.

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