Barnes & Noble Expands in-Store Penguin Branding Project
From The Wall Street Journal (Boutiques at Barnes & Noble):
Barnes & Noble Inc. is expanding a nascent effort to install boutiques within its stores selling books and other items associated with the Penguin publishing house, the latest step by the retailer to boost store revenue amid a shift toward e-books and sales of physical books online.
Since last fall Barnes & Noble has been testing Penguin boutiques in 10 stores in states including New York and Minnesota.
Read the rest at The Wall Street Journal.